Daily Crown

Elzie interviews Charles Read from Get Payroll, a Payroll Service Bureau in business for 30 years. Get Payroll provides payroll and payroll-related services to small businesses around the country. 

Charles talks about what got him into finance, his take on the critical nature of sales, and how he evolved from a corporate employee to a successful business owner. Charles relays a story  about working for the worst boss he ever had and how that experience taught him how to be a better employer and how not to treat his employees.

Charles offers tips on effective marketing and the importance of excellent customer service. He stresses the importance of knowing what you do well and when to hire someone to do the elements of the company that you don’t excel at. 

To get a free copy of Charles’ book, The Payroll Book: A Guide for Small Businesses and Startups, go to thepayrollbook.com and enter - Code: enow!

Highlights:

04:45 Sales is critical. If you don’t bring in revenue, you can’t pay salaries, you can’t pay the rent, you can’t pay the light bill. So sales and revenue are critical and you have to keep growing or you’re going to fall into a rut.

05:37 For a single sit down meeting I can sell my company day in and day out. I believe in it, I believe in what we do, I think we’re very, very good at what we do and I care about it. To be a salesman every day of the week - I can’t handle it. 

08:01 The experience I got in corporate was critical to being a success as an entrepreneur. It taught me a lot of things. 

09:13 To me, marketing brings in the leads, sales closes them.

13:47 My mistake was thinking I could do things that I couldn’t and that’s a typical entrepreneurial mistake. I’ve learned, you don’t have to be the smartest person in the room, you just have to know how to hire the smartest person in the room.

15:28 There’s a lesson in that. Having the self-awareness to know what you’re good at and what you’re not good at is a key to success. 

Connect with Charles

Get Payroll

[email protected]

Connect with Elzie

Website

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In this week’s episode, Elzie talks with Sean Tepper who used his 15 years of software engineering experience to create his investment company, Tykr, which helps clients increase their returns in the stock market by using a rigorous algorithm to minimize risk. He discusses the importance of talking to your customers as you develop your product and explains the value in channel partner acquisition to grow the business through strategic partnerships with businesses who share the same audience. Sean also shares his thoughts on the importance of contract work for longer-term financial stability and the benefits to work-life balance.

Highlights:

03:37 I turned my attention to the stock market, the public market, in 2015 and that’s when I just got more realistic.

05:17 I started showing them the platform, what it can do, and they’re like “hey, you should consider turning that into a software to share with others.

07:00 You’ve got to find businesses that already serve your audience and then get attached to them.

07:41 Building a great product is number one, but two, it’s channel partners.

09:04 It really comes down to removing pride and emotion from the equation. You’re looking to provide value to a big business to learn how that business operates, but in return you’ll be compensated a steady paycheck. 

15:00 If you’ve got an idea, talk to people. Talk to your customers, get their feedback, and you literally take their ideas and you just put them on paper.

Connect with Sean Tepper

linkedin 

Tykr website

twitter

Connect with Elzie

Website

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In this episode, Elzie talks to Vinay Raman who is the CEO and founder of CAARMO. He helps businesses and employees unlock their hidden potential, opportunities to maximize, and risks to mitigate through a Performance Intelligence software tool. He has built decision making tools that help you more deeply understand your people and your company. 

The episode revolved around the proper mindset in being an entrepreneur. Elzie and Vinay talk about different topics from the virtual world, the new economy, having skills in sales and much  more. Tune in as you learn more about the entrepreneurial world and how it works. 

Episode Highlights:

02:25 There’s a lot of people who are still in the old leadership style and what that doesn’t do is it doesn’t give the team the space to evolve. 

03:04 People have been getting disengaged for a long time and now you can’t hide it anymore. 

04:11 I think people are starting to believe that they are geniuses in their own way. 

07:00 What I love about sales is because I can approach it from a place of wonder. 

10:00 What I do is to tell the stories of their employees and take the data and see what issues are arising. 

15:26 Stop thinking about IQ as being the indicator of your success. Start thinking about your curiosity being the indicator of your success. 

Resources 

Connect with Vinay Raman

Website

LinkedIn

Twitter

Connect with Elzie

Website

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Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

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In this episode, Elzie talks to Dani Peleva who is the CEO and founder of the company called Franchise Fame which is a marketing agency for the franchising sector. Dani works with global franchisors and helps them expand into new territories through digital marketing campaigns and marketing strategies. The episode is about franchising and everything that’s going on behind it. 

Episode Highlights: 

02:45 I believe a lot of people have business ideas or a passion for something but they are often afraid of failure or they lack support and knowledge on how to start themselves which is why franchising is a great opportunity for people who want to work for themselves and exit the corporate world but they need some structure and framework. 

04:56 There are a lot of ways to get training and information about franchising especially in the era of the internet and communications. 

07:08 I think a lot of the changes that happened in 2020 facilitated the franchising industry’s growth. It helped people realize that they can work for themselves but also mitigate risk. 

10:11 The model of franchising is built on relationships, that is the franchisor trying to recruit franchisees that are going to buy into his business model. 

13:04 For me, as a woman, I think the key to success has always been consistency. 

15:01 I think once you know and understand yourself and what drives you and what your goal is, you will then get the answer to what you’d like to do. 

Resources

Connect with Dani Peleva

Website

Linkedin

Instagram

Connect with Elzie

Website

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We Help B2B Brands grow their revenue through podcasting.

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On this bonus episode Elzie talks to Alexa Alfaro and Howard Leu. Alexa Alfaro is a CEO and President of the Meet on the Street, a Filipino food startup. Howard Leu is a photographer and digital designer. They are both members of a giant family, a community of people from 34 ethnicities, who all came from somewhere, but are all Americans who are working hard. The episode is about Asian American Pacific Islander (AAPI, APA or AAP) Heritage Month, and how important it is to ask questions, to recognize others and to be recognized, to educate ourselves and to educate others.   

Episode Highlights

05:05 – We share some of our experience and struggles in US, and the history of US, and the struggle of being recognized as minority groups that are often overlooked. 

06:15 – AAPI Heritage Month is all about celebrating, learning, and supporting our Asian community and culture. It’s educational. 

10:09 – Embracing our culture opens our curiosity toward other people’s cultures. 

11:15 – Being stereotyped hurts throughout of my life

13:20 – We just need to have better environments and resources in conversations with our young females. 

18:50 – You can follow two of our social media pages: AAPI and ElevAsian

Resources

Connect with Howard Leu

Website

Twitter 

Instagram

Connect with Alexa Alfaro

Website

Facebook

Instagram

Twitter 

Instagram

 Connect with Elzie

Website

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We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

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On this very last episode of Enterprise NOW! Elzie talks to Paul M Neuberger, a speaker and a trainer, who believes in making the impossible possible. In this awesome conversation full of golden nuggets the two of them are talking about pros and cons of entrepreneurship, about success, fears, drives and mindset.

Key points

09:30 - Never satisfied = success

11:45 - If you do what you love, you can never call it work

13:30 - The best thing about entrepreneurship is the limitless potential

15:10 - Fear can be used as a pushing force

16:35 - Importance of LinkedIn and tips on how to use it to grow your business

22:50 - Don’t compare yourself to others. Be the best version of yourself you can be

Connect with Paul

paulmneuberger.com

Connect with Elzie

www.podcasttown.net

[email protected]

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We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

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On this episode Elzie talks to Paul Zelizer, a fellow podcaster and host of Awarepreneurs Podcast, about the importance of podcasting and conversation, leveraging someone else’s infrastructure and benefits of being a podcast guest. Paul’s core beliefs are if an action is not making the world a better place, it’s not worth doing. Enjoy this awesome conversation!

Key points

04:19 - Podcasting is a pivotal part of having conversations, creating dialogues and helping people communicate

05:30 - How can podcasting affect a business

11:00 - The impact of a conversation to a life trajectory

12:40 - Leveraging the infrastructure someone else built

14:40 - Benefits of being a guest on another podcast and how it relates to your business

Connect with Paul

paulzelizer.com

awarepreneurs.com

Connect with Elzie

www.podcasttown.net

[email protected]

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We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

On this episode Elzie talks to Scott Aaron, a fellow podcaster, business coach and LinkedIn Expert. They talk about the mindset and how to shift it, setting your goals and believing in yourself. Scott’s life story has taught him to strive to do something he wants to and not what he needs to do, which is a huge mindset shift. Check out this awesome conversation full of golden nuggets!

Key points

06:05 - Life is full ups and downs. You may get knocked down, but if you look up, you can get up

07:30 - You need to create your own opportunities. Don’t just wait for them to happen

09:20 - There’s a big mindset difference between wanting to do something and having to do something

11:20 - 3 types of people that live in this world and why it’s important to live in the present

13:55 - There’s no such thing as reaching too high, it’s possible if you truly believe in it. If someone else did it, then you can do it too

17:02 - 4 Steps to use LinkedIn the right way for your business. Go to scottaaron.net and click on free info graphic to get 6 tips to perfecting your LinkedIn profile

Connect with Aaron

scottaaron.net

Connect with Elzie

www.podcasttown.net

[email protected]

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We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

On this episode Elzie talks to David Saltzman, a Director of Marketing for Borislow Insurance, and Captivated Health. David is also a fellow podcast host of weekly “ShiftShapers” podcast showcasing insurance industry leaders transforming their business models. Elzie and David talk about marketing, mindset, sales, as well as difficult life experiences and how they shape you. Enjoy!

Key points

04:30 - Some great learning experiences can be painful at the time

09:25 - Focus on things that make you happy

12:40 - Inspiration can be triggered by outside things, but it comes from inside

14:40 - When God Winks, by Squire D Rushnell - a book about seemingly random events which are actually signposts that can help you successfully navigate your career, relationship and interests. Learn how to recognize those.

15:15 - We’re all engaged in selling in one way or another. A key to our communication and successful sale is to see our customer and their business as the most important thing. Subscribe to David’s podcast The ShiftShapers Podcast.

Connect with David

[email protected]

(803) 586-5999

shiftshapersstrategies.com

Connect with Elzie

www.podcasttown.net

[email protected]

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We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

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On this episode Elzie talks to Patrick Powers, a serial entrepreneur from Denmark, Europe, Copyrighter and Founder of VIPDiners.com. They talk about the importance of social skills, marketing, copyrighting and being committed. Patrick started 14 businesses and failed at all of them before he built a very successful business, which he regrettably sold recently. Now, that’s perseverance! Listen to his story and learn which skills are useful to succeed in your own business.

Key points

03:10 - The inspirational story of perseverance and commitment

07:33 - Be strongly decisive and become committed to that decision

08:15 - Mindset is important, but not more important than skills

12:30 - A moment when one becomes truly committed surely leads to transformation

14:35 - Copyrighting - a very important skill needed to become successful. Transformational questions change the course of the conversation and finally leads to the possibility of influencing people

Connect with Patrick

@patrickmpowers and visit patrickmpowers.com to get a free sample of Patrick’s book called The New Marketing Manifesto which will teach you how to stand out from the competition even if you’re completely the same.

Connect with Elzie

www.podcasttown.net

[email protected]

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town