Daily Crown

Elzie talks with Danielle McGee about digital marketing and how this tool has helped black businesses grow. Danielle shares the impact of the pandemic on black businesses and how she realizes even more how having a strong digital presence could be of help to having a successful business. Find out how going digital can get results that can help your business grow.

Highlights

07:27 You need to have confidence in yourself and it will definitely be one of the best decisions you’ll ever make. 

08:34 Through my eyes as a marketer, I see that many of those businesses probably could’ve been saved by having a stronger digital presence.

10:00 Many times, we don’t have the money to start our businesses or scale our businesses to go out and hire a marketing professional. 

11:05 Our goal is to simplify digital marketing in our training. 

19:01 When you start to think about all the tools that you need to run a business these days, it can get really costly and so, I really urge people to figure out what their plans are for their business and what tools they really need to get there. 

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Connect with Danielle McGee

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They say that the only constant is change. There are some awesome changes coming for the show and I'm looking forward to the new journey!

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There are a lot of secrets to success and Elzie is joined by Matt Carle to share and discuss ways to be a successful business owner. Matt shares the difference between being an entrepreneur, manager, and technician and how significant it is for everyone who aims to be a successful business owner to have balance in these three aspects. Matt also shares his top two keys to success to being a better owner. 

Highlights  

02:50 To be successful, especially as a small business owner starting out, you have to have aspects of all three. Most people are really good technicians and decent entrepreneurs. Not a lot of great managers out there truly when you think about small business owners because one of the biggest frustrations you often see is people, and part of being a great manager is dealing with people. 

05:18 You have to put on the entrepreneur's hat sometimes and do the strategy and do the planning. You have to put on the manager’s hat sometimes and make sure the systems and people are taken care of. 

06:17 Hiring a coach, digging in to do the work to try and be a better owner is going to require you to be uncomfortable.

08:26 If you wanna perform at a really high level, you need an outside perspective. 

12:47 If you’re not starting from your values and from things that actually matter, it’s so easy to get off track. 

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Connect with Matt Carle

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In today’s episode, Elzie talks with Iva Paleckova, an executive coach for entrepreneurs, international speaker, and #1 Amazon best-selling author. Iva shares her thoughts on how to be uncomfortable and embracing humility to help you grow. She recommends following your own journey to discover your purpose and your path to clarity. 

Highlights:

06:51 I was also applying for government support, which was the most humiliating thing that I’ve ever done in my entrepreneurial career. Finally, I realized, you know what, if anybody can figure it out it’s gonna be me. I’m going to figure it out.

10:31 So I had no time, or no luxury to avoid the discomfort in any shape or form. It was like do or die, no time for these things. Now later, I had to start working with how do I get myself into the space of being very comfortable with discomfort with all of these feelings as they come up despite there being no financial threads. 

14:25 Somebody asked me earlier on a podcast interview today, how do you define success, and the one thing that is coming to me is, it’s humility. It’s the ability to say I don’t know. 

17:44 We come here into this body, into this lifetime, and in our early childhood something happens. Something mildly, or more, traumatic, where we forget who we are. We lose the connection to our soul and we get lost.

23:22 When you’re living on purpose, it feels good. 

Resources 

Connect with Iva Paleckova

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Twitter

The Sovereign Entrepreneur Show

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Elzie welcomes Howard Berg, Guinness World Record holder, World's fastest reader and CEO of Berg Learning. Howard shares his professional background and the secret to why he has a successful business.  He also shares his opinion about marketing strategy and how to eliminate negative behavior. Listen to this episode and hear more effective tips from the world’s fastest reader, Howard Berg.

Highlight

01:34 – Learning, because that’s a part of all of them. To be good at any of them you have to have information and good information.

03:55 – I don’t think you`ll have sales without marketing. Sales are the outcome, without marketing there`s no sales.

06:27 – Give a lot of value with the beginning so let's say today I teach how to read faster, how to comprehend, how to remember by showing them what I do and it works because they see it, they experience it.

17:33 – You don’t get rid of it by saying I won’t be nervous, I won’t be depressed, it won't work. It makes it worse. It's fertilizing the problem and making it bigger. This way you do get rid of it, focus on the exact opposite.

Resources 

Connect with Howard Berg

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Connect with Elzie

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Elzie hosts Sharad Chadha, the CEO and President at Sprecher Brewing Co. Inc. Sharad talks about how he started as an individual contributor to buying Sprecher, his motivation to own a company, growing the company, and tips and tricks to get people to the next level. They  discuss the importance of having a coach, developing self-awareness, how making mistakes can be a good thing, and his inspiration to continue to serve the community with the company products.

Highlights:

06:06 I’d always work in a very safe environment: General Electric company, Samsung. But I always wanted to be an entrepreneur, that’s sort of the American dream, first coming to America and then owning a business and running it and adding jobs and creating great things and we’ve been able to do it. It was a hard journey, it was not easy.

08:29 There was this drive, there was this urge inside that I can do it, we can do it. If I get the right people together, if I can mortgage my house and pour enough money in, leave my job and do it full-time and get the right investors and bank. 

09:48 If you put a good team together and have a vision and have a plan that I, we, Sprecher can be this craft beverage icon of America, why not us? A small company from Glendale, Milwaukee, Wisconsin and once people believe in it, you do magic, you do great things.

15:16 A good coach is someone who can look at you from a neutral standpoint, look at your positives, your good and your flaws and tell you how to put yourself in a position where you can succeed and utilize your strength.

19:00 Your strength sometimes is your weakness, too. Be careful there.

22:07 It’s okay to make mistakes, I really believe that if you’re not making mistakes you’re not learning, you’re not trying hard enough but learn from it. Fail fast, fail small, fail quick. Get up and fight again.

Resources 

Connect with Sharad Chadha

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In this week’s episode, Elzie is joined by Daniel Mangena who is a best-selling author, radio host, international speaker and an abundance activator. He helps others live an abundant, joyful and purpose-driven life. He talks about the importance of creating value with what you do. He also mentions that what you’re bringing to the table is always going to be reflected back and responded to by people so it’s important to create a positive value. Daniel also gives us his two cents on the cause and effect of what we do. 

Episode Highlights

02:35 Humans have disconnected themselves from nature and the truth of abundance is ours by divine right by birthright of abundance.

05:55 Start respecting ourselves for the job that we're doing. Stop chasing after the idea that we have to be an entrepreneur or a business owner.

09:58 A sale at the end of the day, that's most effective. One that liberates someone from a space of pain, asking for an exchange that they see worthy of the path to them being liberated from that pain.

12:38 Everything that we get is a result of the cause and effect of our actions coming out and becoming a result.

13:35 We are experiencing the fruits of our unconscious habits and behaviors in our everyday life and those unconscious habits or behaviors are being executed on the back of our mindset.

Connect with Daniel Mangena

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Instagram

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In this week’s episode, Elzie talks with Adam Arnett who is the CEO and President of Element Personal Training Outsourcing. He has built his company into a multi-million dollar company operating in 7 states and over 70 locations. He discusses the importance of delegating tasks to other people. He shares how you need to trust the people in your company and the importance of empowering them while working with you. He also talks about how essential it is to be patient with your employees, you need to show them how you want things to be done. Adam also shares his thoughts on understanding your strengths and weaknesses as an entrepreneur. 

Episode Highlights

02:10 Selling is one of my favorite things, teaching people in my business how to sell and how to go ahead and help people and create solutions for the customer.  

02:51 I think the most important thing is just how to delegate. You don't get to operate in five different states, like we do at this time, by not being able to delegate and trust and hire individuals that you can let make decisions that empower them. 

05:23 Ultimately, as the leader, it's your responsibility to guide people and make sure they understand and are knowledgeable on how you want them to make decisions and it's okay to make a mistake.

07:15 You’ve got to have patience, you've got to show people how you want things done. You’ve got to inspect what you expect. There's an old saying, as well, and just follow up on how they're doing things and positive reinforcement.

17:06 Find out what skills you need to have to make you irreplaceable. 

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Elzie welcomes to the show Kevin Palmieri, the host of Next Level University podcast. Kevin talks about his businesses Next Level Business Solutions, Next Level Web Solutions, and Next Level Social Media, which grew out of his successful global top 100 podcast.

Kevin and Elzie discuss the four major areas of business and why sales is Kevin’s favorite. Kevin shares his top three tips for getting better at sales and stresses the importance of making a connection with people and focusing on the relationship to build sales. Building a successful personal brand will allow you to have more impact.

Highlights:

01:26 If you add more value than anybody else, sales are easy. It’s not getting on the phone with somebody and trying to sell them on something, it’s adding value and then finding the best fit. 

02:52 When you have more episodes than anybody else, you often have more credibility which has helped me a lot.

04:06 You can have the biggest following in the world, but if you’re not able to convert them, it doesn’t matter.

04:37 You have to believe in yourself, your product, your service, and your result. If you don’t, it’s just not going to work.

05:14 Understand that some people will be ready now, some people will be ready eventually, and the vast majority of people will never be ready and that’s OK. 

06:49 When you grow in scale, you lose relationships. So, if you can build real relationships with real people, you can go toe to toe with any of the businesses.

08:10 You’ve gotta do different things. If it’s different, it’s valuable. And if it’s valuable, it’s worth doubling down on.

10:30 If you produce content based on your area of expertise, people will understand that that’s what that person is really good at and they’ll reach out to you when the time is right.

Resources 

Connect with Kevin Palmieri

Linkedin

Instagram: Never Quit Kid

Next Level University 

Connect with Elzie

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Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

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In today’s episode, Elzie talks to Chris West, the best-selling author of Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You’re Not Using and CEO of Verbal Identity, specializing in corporate narrative, brand voice guidelines, and writer training. 

Chis talks about how language is a superpower and the most underused tool in business. In the “What is the Stupidest Thing You’ve Done” segment, he emphasizes the need to understand as much about business before becoming an entrepreneur. He explains the concept of “founderitis” and offers three tips to help reign in your ideas. 

Chris stresses the importance of consistency throughout all aspects of business and the value of human relationships.

Highlights:

02:14 I don’t believe sales is selling people stuff they don’t want. I think sales is a transfer of confidence. It’s about the stuff that you know is good and you know that they need. 

03:59 Good businesses have 20 stories to tell; great businesses tell one story. 

06:02 Know your vision. Overall what do you want to get to? What’s your view of the world? What world do you believe in? And if you believe in that world, what do you want to stand for and what do you want to stand against? And does your idea help you with that?

09:00 My dumbest idea is probably leaving a business before I had business skills. 

12:12 I would say listen and just ask open questions. They’re not techniques; they’re things that I think could really help people.

12:44 I think the thing you’ve got to have is consistency. In sales, you can’t stop. It’s going to be 99 phone calls, and they’re all going to be rubbish. But it’s the 100th, right, and if you don’t make the 99th you’re not going to get to the 100th and you’ve got to do it consistently. 

13:17 Success for me will be having created really wonderful relationships with people who would identify themselves as clients that move beyond that transactional.

Resources: 

Connect with Chris West

linkedin

Website

Twitter

Connect with Elzie

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We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town