Today’s guest is Dan Ariely, a Founding Partner of Irrational Capital, leading behavioral economist, and author of six books. Dan’s Ted Talks have been viewed over 10 million times.

In today’s episode, Dan starts by sharing what some of his research around finance and investing. We touch on how we can encourage people to save more, the mental challenges with hedging, retirement planning, and why he’s a fan of annuities.

Then we dive into his newest project, Irrational Capital, and the launch of an ETF with a killer ticker: HAPY. He shares an overview of the strategy and what research into the Human Capital factor says about what leaders can do to help their employees and company thrive. 

Interested in hearing from another behavioral economist? Check out episode 337 with Nobel laureate Richard Thaler.

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Today's episode is sponsored by the Bonner Private Wine Partnership. Founded in 2019 by Will Bonner, the Bonner Private Wine Partnership is a group of wine lovers who come together to import great, small batch wines that might otherwise get overlooked by large importers. Click here to get 4 bottles of wine for almost half off plus free shipping.

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Past guests include Ed Thorp, Richard Thaler, Jeremy Grantham, Joel Greenblatt, Campbell Harvey, Ivy Zelman, Kathryn Kaminski, Jason Calacanis, Whitney Baker, Aswath Damodaran, Howard Marks, Tom Barton, and many more. 

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