If you're not pursuing affiliate relationships and/or joint venture partnerships, then your business is not growing nearly as fast as it could be.

Longtime follower of Dan Kennedy, Jeff Johnson, graciously shares the sixteen steps he teaches his students and uses himself to find affiliates and work together with them to boost his list and his profits.

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Jermaine Griggs, longtime follower of Dan Kennedy and founder of Hear and Play (an extremely successful play-by-ear music system), knows that qualified leads don't just find their way onto your list by chance.

Dave Dee interviews Jermaine to learn his step-by-step process for creating quality content online that brings leads in and turns them into customers. Jermaine also shares his incredibly organized strategy for following up with leads and customers.

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Dan Kennedy isn't the biggest fan of social media, but he knows the powerful marketing tool it can become in the hands of the right people. That's why Dan requested none other than Kim Walsh Phillips to co-author with him the No B.S. Guide to Direct Response Social Media Marketing.

Kim shares her tried and tested strategies and tips for generating more leads through Facebook. Hint: It's not about getting tons of likes and comments on posts!

(Facebook/Meta is ever changing and updating, so please be aware that the Facebook features discussed in this episode may work a little differently now than when this audio was recorded circa 2014.)

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Too many information marketers focus too heavily on how quickly they can find new customers, while focusing too little on how to keep those customers from canceling/unsubscribing months or even just weeks later.

Shaun Buck, coauthor of Dan Kennedy's No B.S. Guide to Maximum Referrals and Customer Retention, knows just how deadly an unchecked turnover rate can be, and he's eager to share not only his three-step formula for customer retention, but his own strategies for getting customers to refer their friends and colleagues to you as well.

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If your lead generation strategy is casting as wide a net as possible, you're going to waste a lot of money attracting customers and clients you don't actually want to work for. Having hundreds of thousands of names on your list may seem impressive, but the true value of a list lies in the quality of the leads, not the quantity.

Using real world examples, lead generation expert and contributing author to Dan Kennedy's No B.S. Price Strategy book Darin Spindler explains exactly how to target and attract your ideal customers while filtering out the "lousy leads" you want to avoid.

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Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?

Past president of the Information Marketing Association Robert Skrob interviews CEO and publisher of Subscription Insider, Kathleen Greenler Sexton, to better understand why subscription based businesses have become so well received by consumers, as well as to learn tips and strategies for growing your customer base quickly without tons of churn later.

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In the exciting conclusion to this one-of-a-kind four-part episode, Dan Kennedy explains the biggest "don'ts" of selling as well as how to ethically manipulate and remove a prospect's objections before they even arise.

In addition Dan outlines step by step his formula for practicing and delivering his very own "million dollar sales presentation". Be sure to listen to each episode in order for maximum return on your listening investment!

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In part three of this unique four-part episode, Dan Kennedy reveals his secrets for selling high ticket items, tactfully setting oneself apart from the competition and the art of closing the sale throughout the entire sales presentation.

If you've been looking for ways to improve your sales game, this timeless interview with Dan is exactly what you've been looking for. Be sure to check out parts one and two before diving into this episode, and don't forget to give part four a listen next week!

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In part two of this extra special four-part episode, Dan Kennedy discusses how to deal with some of the more difficult realities one must face in selling, such as selling in tough times, dealing with rejection and handling the tendency for prospects to be cynical and untrusting.

Though this interview was conducted years ago, Dan's principles are just as applicable today as when he first taught them. Grab some note taking materials, and don't forget to check out part three and four in the coming weeks!

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In 1994 Dan Kennedy published a gold mine of an interview in which he outlined his top secrets for delivering "million dollar" sales presentations to prime prospects.

In a Magnetic Marketing Podcast first, Dan's timeless interview will be released over a month's time in four parts! Whether you sell from stage or one-on-one, these secrets have the power to transform the way you approach selling forever.

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