You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest problems, but getting them to understand and believe that can be a difficult task at times.

In this episode, Bill Glazer walks through key exercises that can help you get into the mind of your customers and allow you to foster greater trust and communicate with them more effectively. Have a paper and pencil on hand, and be ready to hit the pause button along the way so that you can put into practice each exercise for yourself!

MagneticMarketing.com NoBSLetter.com

Many don't bother with creating and sending newsletters to their customers/clients because they feel they're either a waste of time or don't make sense for their business. Bill Glazer and professional newsletter creator Jim Palmer are here to disprove both notions.

Using real examples from their businesses, Bill and Jim discuss what makes a monthly newsletter an incredibly valuable tool for developing a loyal customer base and furthering your business's reach.

MagneticMarketing.com NoBSLetter.com

Last episode Bill Glazer shared his expertise on the essential building blocks of creating copy that sells. Now he's back to dive deeper into more critical copy concepts as well as elaborate on some of the major pitfalls marketers fall into when crafting sales letters and other pieces of marketing.

Be sure to give the previous episode, 11 Essential Building Blocks For Crafting Copy That Sells, a listen before jumping into this episode!

MagneticMarketing.com NoBSLetter.com

Anyone can write sales copy. Even AI can do it now. But how do you know if it's any good? Whether you're writing your own copy or delegating the task to someone (or something) else, you have to be able to recognize effective copy vs. garbage copy.

Bill Glazer, expert copywriter, marketer and longtime friend and associate of Dan Kennedy, takes to the stage to share eleven key components of copywriting that are proven to create curiosity, increase response and dramatically improve the overall success of your sales copy.

MagneticMarketing.com NoBSLetter.com

What's holding you back from creating the wealth you desire? There are many outside factors one could point to, but if we refuse to be honest with ourselves and take ownership of our own shortcomings, how can we expect to have any influence in the outcomes in our lives?

Lee Milteer masterfully leads a live implementation coaching group in which she covers in-depth the four fundamentals that can be improved in every entrepreneur's life in order to increase wealth attraction and creation.

MagneticMarketing.com NoBSLetter.com

Years ago when A.J. Mirabedini became the CEO of GKIC (Glazer-Kennedy Insider Circle), he was already an expert marketer who had helped countless small and medium sized businesses across his 25-year career. He was not, however, very familiar with GKIC's marketing methods. What more could GKIC possibly teach him? A lot, as it turns out.

A.J. Mirabedini and Robert Skrob discuss A.J.'s experiences as an entrepreneur and what surprised him most when he first dove into the GKIC world, as well as the world of information marketing. Robert and A.J. also offer their advice for those hoping to make a difference as an entrepreneur and information marketer.

MagneticMarketing.com NoBSLetter.com

You spend a lot of time, energy and resources to obtain new members for your membership site. What a waste it would be for them to turn around and quit within a few months. So what's the best way to increase retention and ascension within your membership programs?

Micah Mitchell, founder of Memberium, discusses with Robert Skrob the features and strategies they use to create real value for their users with content that's engaging and even fun to consume.

MagneticMarketing.com NoBSLetter.com

If subscriptions are more difficult to sell than just a product, why is the subscription model so wildly popular today? John Warrillow, author of "Built To Sell", "The Automatic Customer" and, "The Art of Selling Your Business" knows perfectly well how much more massively valuable each loyal subscriber can be compared to a mere one-time buyer.

John Warrillow and Robert Skrob discuss some of their strategies for enticing, onboarding and retaining subscribers to their automatic continuity programs in order to create regular revenue and maximize company value.

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Lee Milteer: Professional author, speaker, coach and longtime friend and colleague of Dan Kennedy. Lee has certainly attained a great amount of success in her lifetime, but don't think for a second that her life's achievements were merely the result of incredible luck or an easy path.

In fact, Lee says her impressive success came because her hardships forced her to step out of her comfort zone and focus on discovering her life's purpose and developing the gifts she knew she always had.

From humble beginnings on her family farm to devastating personal loss to finding her calling of inspiring others, Lee's story is a masterclass in shedding false belief systems and creating long term prosperity and wealth.

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What's the best method for acquiring new leads and customers? Here to teach the pros and cons of both One Step and Lead Generation Marketing is Charlie Martin, a cosmetic dentist, information marketer and dedicated student of Dan Kennedy.

While one of these marketing methods is certainly the easier system to implement, it does come at the cost of missing out on some incredible leads. As Charlie advises, your level of success truly depends on how much work you're willing to put in. Unusual success only comes by doing what is not usually done.

MagneticMarketing.com NoBSLetter.com