You don't need to be a mind reader in order to know HOW your market thinks. Once you understand the 7 factors that drive human beings to either make or not make certain decisions, you can use those factors to your benefit!

In part two, Dan Kennedy continues to elaborate from stage the seven "e-factors" that, when utilized in copy, create an irresistible offer your audience can't bear to say "no" to! Be sure to give part one a listen first!

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Psssst... Dan Kennedy has some secrets to share, but ONLY if you are an honorable and ethical person who is dedicated to actually providing value to your customers.

Speaking from stage, Dan goes in depth on seven factors that, when catered to in your messaging, can pull your audience in and mightily persuade them to buy! Don't forget to come back next week for part two!

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Do you know how to write the perfect copy for YOUR niche? Thankfully, you don't have to reinvent the wheel every time you draft a sales letter - that is, if you cracked the copywriting code...

Dan Kennedy teaches from stage how anyone in any line of business can crack the code and create reusable copy templates that are incredibly effective for your specific niche. Though Dan's code-cracking process takes time and careful attention upfront, the time and energy you'll save in the long run makes this strategy incredibly invaluable.

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Selling to millionaires... Is it dramatically different than selling to everyone else? Susan Adams, expert in the field of selling to those in the well-to-do community, would say there are many similarities but key differences as well.

Dan Kennedy and Susan chat in depth about how they approach selling to the ultra wealthy, as well as common pitfalls and mistakes to avoid.

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"You can have anything you want, if you just position yourself to be famous". Is that really true? Steve Harrison, free publicity expert, would say it absolutely is, particularly when it comes to obtaining incredible free press for your business.

Using real world examples, Steve reveals some of his top notch strategies for positioning yourself as an expert and getting your product or service featured in all kinds of news media... for FREE!

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Are you staying relevant with your audience? Or have many of your past customers/clients forgotten you even exist?

Ali Brown aka the "e-zine queen" outlines how she found not only confidence in selling, but an incredible way of boosting her sales online using the power of personable newsletters sent regularly to her list.

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You may think Chat GPT and other AI bots have solved all your copywriting woes, but how do you know if the copy they create is effective if you don't even know the characteristics of effective copy yourself?

Bill Glazer steps on stage to share his top copywriting concepts and building blocks that he and Dan Kennedy use to create copy that actually sells. These techniques boost the effectiveness of the copy, no matter what the medium: Sales letters, emails, newsletters, sales funnels, postcards, signs, even internal memos!

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Ever wish you could magically get your prospects to agree with you? Wish you could make their objections and hangups disappear? Expert marketer Dave Dee is here to show you how it's possible.

Not only is Dave an expert in marketing and the psychology of selling, but he's an incredible magician and entertainer as well. In this episode, Dave teaches listeners tips and tricks he's used countless times in sales presentations that help you hack into your prospects' minds and subtly convince them to buy from you.

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Picking right back up where part one left off, Bill Glazer continues on the topic of top sales strategies that prime your potential customers to do business with you, using examples from his own work helping clients improve their sales prowess.

Be sure to listen to the very end to get the answer to Bill's "secret sales weapon" question, and don't forget to listen to Dan Kennedy's sales weapons in part one first!

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The process of going through a sale can be painful for buyers. The process you lead them through may be good enough to get them to buy, but if it's not good enough for them to recommend you to their friends, you can't say it was a successful sale.

In part one of this two part episode, Dan Kennedy uses real world examples to illustrate sales weapons you can use to better prepare for a sales experience that will leave prospects "wowed". Don't forget to tune in text week to learn more sales weapons from Bill Glazer!

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