What's the best method for acquiring new leads and customers? Here to teach the pros and cons of both One Step and Lead Generation Marketing is Charlie Martin, a cosmetic dentist, information marketer and dedicated student of Dan Kennedy.

While one of these marketing methods is certainly the easier system to implement, it does come at the cost of missing out on some incredible leads. As Charlie advises, your level of success truly depends on how much work you're willing to put in. Unusual success only comes by doing what is not usually done.

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What efforts are you making to build your relationship with your list? Are you sending half-hearted emails out every other week? Or are your communications consistent, valuable and vulnerable?

Expert copywriter Doberman Dan shares the strategies and techniques he uses in his newsletters to connect with his list in a meaningful way and keep them coming back to do business with him again and again.

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Brian Maroevich is an information marketer, copywriter and business owner running a successful chain of salons with his wife in California. What's their secret to staying on top of such a competitive market? The answer is surprisingly simple: They make use of as many marketing tools as they possibly can.

From lead pages to yellow pages, from physical mailers to text messages and beyond, Brian uses specific examples to reveal how he employs numerous marketing strategies learned from Dan Kennedy to find, acquire and retain loyal customers.

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Is marketing to the wealthy all that different from traditional marketing? If I decide to focus on acquiring customers with higher incomes, how big a shift do I really need to make in my business

Using examples from his No B.S. Marketing To The Affluent book, Dan Kennedy discusses why it's so important to understand this demographic, their unique reasons for buying and how different they actually are from "regular customers".

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Nowadays it's easy to get overwhelmed with the complex strategies, tools and methods available to information marketers and salespeople. Not only that, but it's easy to lose sight of what their core aim actually needs to be.

Wes Schaeffer, expert sales trainer, marketing consultant, keynote speaker and copywriter, strips back all the fluff to uncover the key principles of success that should remain at the heart of every information marketing and sales professional.

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Good coaching isn't just about motivating clients and holding them accountable. The key is transforming how they lead their people and themselves. How do you teach that? Rob Berkley has the answer.

As a coach, entrepreneur, board director, CEO, CIO and co developer of Vision Day, Rob has helped countless marketers and corporate executives scale their businesses at a faster rate than ever thought possible. Rob outlines the essential lessons he teaches his own clients in order to transform themselves and their businesses for the better.

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You take great care crafting your email communications for prospects and customers, but are you also making sure the subject line is enticing enough for potential readers to open the email at all?

Dan Kennedy and Dave Dee discuss seven varieties (plus one bonus variety) of subject lines you can use to persuade those on your list to actually open your message. Dan and Dave also talk about how to keep them engaged once they've started reading.

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How would you describe your company's culture? How would your employees and customers describe it? Does your company culture facilitate incredible growth, or has it become more of a liability than an asset?

Dave Logan, author of Tribal Leadership and cofounder of CultureSync, dives into the topic of tribes, and the five stages of culture those tribes are sorted into. When you learn how to elevate the culture of each tribe by at least one level each, Dave explains, you can improve production by 300%-500%!

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How are you setting your business apart from the rest of the competition? If your marketing simply includes a recitation of product features and current discounts, you'll only ever sound like the rest of the bunch.

Dan Kennedy and Dave Dee discuss the building blocks needed to construct a USP (unique selling proposition) and an offer your target customer or client cannot refuse to pass up.

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Why should leads and prospects pay attention to your marketing message? If you haven't positioned yourself as an expert/authority in your field, then you're not giving them much reason to listen.

Author and authority marketing expert Adam Witty returns yet again to share his expertise on the subject, as well as elaborate on Dan Kennedy's four pillars for ultra effective authority marketing.

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