Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. A best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.

Ryan’s entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website and generating his very first sale from his freshman dorm room. By the time he graduated, this one online property had ballooned into 500, and a hobby had grown into a real business.

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Is it possible to be very busy and not accomplish a whole lot?

Many people would answer yes. It’s easy to get caught up in all the things you have to do, so I have a tip for you. Stop being an “I gotta” person. I gotta answer that email, I gotta finish that errand. Results are all that matter. The way millionaires stay so productive is they think of accomplishments, not activities.

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How do you build a personal brand online? Honey green tea. Shaken, not stirred.

I want you to look at some of the biggest personal brands in the world today. Michael Jordan, Floyd Mayweather, Martha Stewart, George Foreman Grill. There are many, many personal brands in the world, but exactly how do you do it? Now with social media nowadays, it’s much easier for you to get your message, your story, and your just persona out there.

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I was 20 years old. I just started my own one man copywriting agency. I was struggling to get clients. One day I was on the phone with a prospect, and about five and 10 minutes into the conversation, he said, “stop.” I said, “what?” He said, “stop.” He said, “five minutes into the conversation you made multiple grammatical errors, and you speak with an accent. I don’t think I trust you to write my copy,” and he said, “I think you’re full of shit,” and he hung up.

At the time I was already feeling very insecure about English as my second language. That’s the first time in my life that I felt rejected. I felt embarrassed, humiliated, and I was so mad and so pissed off. First, at the prospect, how dare he talks to me like that? Why does he have to attack me like that? What did I do? All I’m trying to do is to make a living and provide for my mom? Why does he call me names? Why does he personally attack me like that?

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Imagine you witness a robbery and you let the robber pass you – it’s not your job to stop crime, right?

But your uncle tries to stop him and gets shot and killed. That’s the moment you realize that those superpowers you’ve been using for fun should actually be used to help other people. Does this story sound familiar?

It’s the plot from Spider-Man. To create your own personal brand, you want to have a story about yourself that your audience, your followers, can relate to.

There are many types of characters that you can create a story about, but here are three I will focus on: the reluctant hero, the exceptional man/woman who overcomes challenges, and us versus them.

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