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Too many blind entrepreneurs are driving around on our roads.
Thankfully that’s just an analogy, but this is how I explain why many entrepreneurs work in their business, not on their business.
Let’s start with the first thing you can do if you want to work on your business, not in it.
Ready to unlock life-long financial confidence and become unstoppable?
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Stop saving your money.
Why? Because poor people focus on saving and rich people focus on investing.
Ready to unlock life-long financial confidence and become unstoppable?
Join The Next Free Masterclass By Dan
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Shanda Sumpter is the Queen Visionary of HeartCore Business – a training company on the brink of hitting eight figures, designed to give entrepreneurs the powerful systems they can use to create profitable, sustainable businesses that break through the six-figure ceiling.
A dynamic speaker, trainer, and business coach, Shanda is a bestselling author and a wife and mom. Although she has a live-in nanny and works on creating mega companies, she puts her phone in a box while spending quality time with her son.
Her journey began when she sat on the floor of her empty apartment with $500 to her name and decided she was destined for a lot more in life. She hired a mentor and began her entrepreneurial path to building Heartcore Business into a multi-million-dollar company.
Ready to unlock life-long financial confidence and become unstoppable?
Join The Next Free Masterclass By Dan
Show notes and free resources
One of the biggest challenges that most entrepreneurs have is they don’t understand the five stages of market sophistication. Depending on the product cycle, they communicate exactly the same way regardless if it’s stage one or stage five. And once you see the distinction, you see why the typical marketing message doesn’t work.
This concept came from one of the greatest copywriters, Eugene Schwartz. He wrote a book called Breakthrough Advertising, which is now out of print and difficult to find.
Here is the idea. You must market your product or service depending on what stage of sophistication your market is currently in. How long that type of product service has been around? How many competitors do you have? Are your customers jaded? Have they seen a lot of this type of marketing message before? That’s what I mean by how sophisticated your market is.
Ready to unlock life-long financial confidence and become unstoppable?
Join The Next Free Masterclass By Dan
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Something is missing in your life. It’s like you’re on a boat, drifting, waiting for the right current to take you somewhere. But where should you go? Where should you be?
Many people feel that way everyday. They don’t know the purpose of their existence. They wait for the answer to fall into their lap. Until then, they ask themselves, they ask me: How do you find your life’s purpose?
Ready to unlock life-long financial confidence and become unstoppable?
Join The Next Free Masterclass By Dan
Show notes and free resources
From the publisher's feed
Discover how to “Unlock” your greatest success in business and in life each week as bestselling author and internationally renown business mentor Dan Lok shares his inspiring insights, interviews…

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