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Six years ago, before it was even a thing, Diane created an MBA course on the Gig Economy at Babson College. The course gained immediate traction and was named by Forbes as one of the Top Ten Most Innovate Business School Courses in the country.
Out of that course grew a book. Diane is the author of The Gig Economy (Harper Collins), a bestselling book on Amazon that has been translated into five languages and featured widely in national media including CNN, Forbes, Huffington Post, National Public Radio, NECN, The New York Times, The New Yorker, Oprah.com, PBS, USA Today, the Wall Street Journal, the Washington Post, and Worth.
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Have you noticed that people love to buy things they don’t need, just because someone else has it?
Say I show you a watch. You don’t think it’s a big deal – you already own lots of watches. But what if I said that there are only ten of these exact kind ever made in the world?
Suddenly the value of this watch goes up.
One of the ways we persuade people to buy is with psychological triggers such as scarcity and urgency. When there aren’t many of something, or you have a limited time to buy something, you feel more pressured to take action. Knowing this tactic, how can business owners use scarcity and urgency to get people to buy?
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Imagine spending $200 on a pair of shoes that you lose a couple of days later. Now imagine getting a free pair of shoes and misplacing them. Which scenario would bother you more?
People don’t put as much value on what they get for free. Everyday, people email or DM me, hoping for free advice. When I just started as a consultant, people wanted to go out for lunch so they could pick my brain for a couple hours and waste my time. Have you ever had this experience?
You give people your best advice like your knowledge is a free buffett, and then they don’t take action. In a sense, they’ve thrown your free advice away. Why? Because there’s no skin in the game. When they’re not paying, they’re not paying attention. That’s the issue. So how can you say No to people who want to pick your brain for free advice?
Ready to unlock life-long financial confidence and become unstoppable?
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Imagine if you had to organize an event for 50 people all by yourself. It’s a bit overwhelming, especially since you have no idea how to find a venue or a caterer. So what could you do to lighten the work and find everything that you need? You delegate.
Some people are reluctant to assign tasks to other people, but you aren’t an expert at everything. Find people who are good at what they do to save you time and sanity. Now when it comes to delegation, there are 8 golden rules for delegating effectively.
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If you could have one advantage in business what would you choose?
I would choose a hungry market for what you sell. Every single time. If you don’t want your startup to fail, you must be in tune with what the market wants. Listen to this episode to understand why.
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From the publisher's feed
Discover how to “Unlock” your greatest success in business and in life each week as bestselling author and internationally renown business mentor Dan Lok shares his inspiring insights, interviews…

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