Imagine you witness a robbery and you let the robber pass you – it’s not your job to stop crime, right?

But your uncle tries to stop him and gets shot and killed. That’s the moment you realize that those superpowers you’ve been using for fun should actually be used to help other people. Does this story sound familiar?

It’s the plot from Spider-Man. To create your own personal brand, you want to have a story about yourself that your audience, your followers, can relate to.

There are many types of characters that you can create a story about, but here are three I will focus on: the reluctant hero, the exceptional man/woman who overcomes challenges, and us versus them.

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