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This might have happened to you before, when you go to a networking event and there are three to four people with the same job title as you. How can you stand out to potential clients in a saturated market?
Maybe you need to change your marketing or your branding to make yourself different. You don’t want to say you’re a life coach, and people groan and think, “Not another one!” Not another life coach, realtor, or financial advisor at the same event.
The problem is, from the point of view of most people, they can’t tell the difference between one consultant and another for those types of professions. Maybe you have more experience or you have better customer service. They won’t know when they meet you. So what can you do to differentiate yourself?
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Would you buy these shoes if I told you that they will double your confidence and increase your popularity?
You likely would. Who wouldn’t want to look and feel more self-assured, more like a king or queen of the red carpet? That’s the power of appealing to emotions, not logic, when you’re making a sale.
It is copywriting secret number one: people will buy because of emotions but they will justify it with logic. They want to know if the shoes make them feel better about themselves.
Then they’ll back up the decision with logic. For example, a pair of quality shoes at a good price is a good buy if they were looking for new footwear anyway!
So if emotions are what makes people buy, what feelings appeal to people the most?
Happiness… respect… many others. You want to speak to their primary needs when you are writing sales copy. Copywriting is the art of selling to people using words. You want to use the written word to paint a picture for the prospect so that they will buy.
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Don’t wait until tomorrow. That’s my advice when people ask me how to stop procrastinating. But what do you do if you want to do more than the bare minimum, if you want to be a high achiever?
If you want to be a high performer, if you want to have high productivity and get important things done everyday, then you must implement quickly. Money loves speed.
Many entrepreneurs consider themselves to be productive but there’s only about a handful I’ve met who I would actually consider high performance. Most can’t match my level of productivity. I get more done in a day than what many do in a month. Here’s why.
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Zach Smith is a serial entrepreneur, having never had a “real” job his entire life. He’s always starting, selling, running, and managing businesses. Zach loves helping others turn their dreams, ideas, and inspirations into successful companies.
He is the co founder of Funded Today, a full service marketing agency that has helped raise over 240 million dollars for crowdfunding campaigns. His company is known as “the guys who come in and raise you a bunch of money after you’ve done everything that you can do on your own.”
Zach was in the marketing business when clients ran out of money and proposed crowdfunding. He was able to raise $115,000.00 for an attachable, magnetic running wallet in 35 days. From that client, his crowdfunding business was born. Since then he has helped with pre launch campaigns and pioneering the approach of direct marketing.
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“Money doesn’t buy happiness.” Agree or disagree?
A post on Instagram said, “As you get older, you’ll realize that a $300 and $30 watch both tell the same time. A Michael Kors wallet and a Forever 21 wallet hold the same amount of money. A $100,000 house and a $300,000 home hold the same loneliness. A Bentley will also drive you as far as a Ford.
True happiness is not found in materialistic things, it comes from the love and laughter found with each other. Stay humble, the holes dug for us in the ground are all the same size.”
What garbage! If money doesn’t buy happiness then poverty does? Does poverty bring you happiness?
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Discover how to “Unlock” your greatest success in business and in life each week as bestselling author and internationally renown business mentor Dan Lok shares his inspiring insights, interviews…

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