“I really believe that anyone who has a business is a salesperson. You've got this far and you may not follow that traditional path. You may not be the guy in the polo shirt who's going to make 100 phone calls that day. But I feel like there's something to be said for people who have built their business and want to keep selling it and they have the tools to sell it. You can have these conversations.”-Dana Publicover

In this episode of Control the Room, I had the pleasure of speaking with Dana Publicover about her extensive experience designing experiences for customers across a variety of creative industries and how her background in facilitating Design Sprints influenced her current business. We discuss the importance of embracing your inner salesperson,  and we explore what designing an exceptional sales experience looks like and why you shouldn’t hire a salesperson. Listen in to learn about outbound vs. inbound sales, nurturing relationships, and setting the rest of your team up for sales success.