In this episode Aimee Farmer, VP, Marketing at Middleburg Communities discusses how she is redefining the role of marketing through embracing data. The discussion covers the importance of tracking key metrics like booked appointment show rates and response times, emphasizing the impact of personal touch points in increasing conversions. We also examine the lengthening renter decision-making process, advocating for earlier "coming soon" campaigns and extended lead nurturing. The conversation frequently returns to the challenges and opportunities of using data from various sources and the future of search with the rise of AI.

In this episode Aimee Farmer, VP, Marketing at Middleburg Communities discusses how she is redefining the role of marketing through embracing data. The discussion covers the importance of tracking key metrics like booked appointment show rates and response times, emphasizing the impact of personal touch points in increasing conversions. We also examine the lengthening renter decision-making process, advocating for earlier "coming soon" campaigns and extended lead nurturing. The conversation frequently returns to the challenges and opportunities of using data from various sources and the future of search with the rise of AI.

In this episode Aimee Farmer, VP, Marketing at Middleburg Communities discusses how she is redefining the role of marketing through embracing data.&nbsp;The discussion covers the importance of tracking key metrics like booked appointment show rates and response times, emphasizing the impact of personal touch points in increasing conversions.&nbsp;We also examine the lengthening renter decision-making process, advocating for earlier "coming soon" campaigns and extended lead nurturing. The conversation frequently returns to the challenges and opportunities of using data from various sources and the future of search with the rise of AI.

Data, Data Everywhere: Redefining Multifamily Marketing Measurement with Aimee Farmer

Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez. The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.&nbsp; We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

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Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez. The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.  We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

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Data, Data Everywhere: Redefining Multifamily Marketing Measurement with Aimee Farmer

Data, Data Everywhere: Redefining Multifamily Marketing Measurement with Aimee Farmer

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