Technology has changed the way companies deliver their marketing message but has not changed basic marketing principles.  Customer data is the most valuable asset a company has.

Technology has changed the way companies deliver their marketing message but has not changed basic marketing principles. Customer data is the most valuable asset a company has.

Data Driven Marketing – the Key to Digital Transformation

The 2020’s Enterprise is about sorting through the internet-driven advice madness that exists in business today. The great thing about the internet is that anyone can write anything about anything. The problem with the internet is that anyone can write anything about anything! Published practices are quite different than “best practices.” This program will provide practice-based insights in business transformation, organizational transformation and technology transformation, based on real world practices. Business executives, managers, practitioners, and staff are bombarded daily with utopian solutions that more often than not deliver significantly less than promised. This show is “no jargon,” just human communication. Be treated like a “customer” not a “user.” Our philosophy is to provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures, and provide a usable takeaway from each program.

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Data Driven Marketing – the Key to Digital Transformation

Data Driven Marketing – the Key to Digital Transformation

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