More than ever, branch networks must be rightsized and optimized. With data and analytics, banks and credit unions can determine the right mix of flagships, self-service locations, and everything in between.

The objective is to enhance the organization's brand, creating better banking experiences that strengthen people and communities.

My guest on the Banking Transformed podcast is Gina Bleedorn, Chief Experience Officer at Adrenaline. Gina shares the keys to future-ready branch distribution models that include new formats and functions driven by data and analytics.