Data driven decision making exceeds any intuition in fantasy football (or any other sport). When you get your data ready the right way, you can use AI model so gain powerful insights. Insights that can help you drive growth—or win at fantasy football. In this episode, ESPN host Mike Greenberg joins podcast host Albert Lawrence and Elizabeth O'Brien, Senior Executive of Sports and Entertainment Sponsorship Marketing at IBM, to discuss the importance of making game decisions based on data and how generative AI is changing the game in the fantasy football space. Learn about the powerful AI models co-created by IBM and ESPN that transform football data into insights to help fantasy team owners set their lineups.

The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.