As university tuition fees rise and rise, young female students are flocking onto online sugar dating platforms to find wealthy older men who can foot the bill. But where is the line between sugar babies and escorts - or indeed prostitution?

Manuela Saragosa speaks to the founder of one such dating platform. Brandon Wade is founder and chief executive of seeking.com, which claims 10 million members worldwide. And she asks Kavita Nayar, who is researching computer-mediated intimacy and erotic labour at the University of Massachusetts-Amherst, whether these young women are being exploited, or liberated.

Producer: Laurence Knight

(Picture: Young woman with an older man bearing a gift; Credit: Stockbyte/Getty Images)