Dave Barton is Co-founder & CEO of Optify Online. Prior to Optify, he spent 7 years building an online Direct To Consumer optical brand with industry leading software. He is formerly of Oliver Peoples and Paul Smith Spectacles. He draws on over a decade making eyewear for the best brands in the world, having traveled across the globe in search of the best materials and style options and is based in Southern California.

Dave provides fascinating insights into the transformation of the optometry industry through innovative solutions. Optify isn’t just a tool; it embodies the bridge between digital convenience and traditional patient care, aiming to enhance the optometric experience both online and offline.

Key Takeaways:
1. Successful selling online is a click away
2. Enhance engagement
3. Embrace systems like Optify to seamlessly merge online and offline patient experiences.

Connect with Dave Barton
Website: optifyonline.com

Timestamps
00:00 Identifying industry challenges and modernizing optometry.
05:05 Italy food lover turned independent eyewear entrepreneur.
07:12 Excited about modernizing industry, aware of challenges.
11:29 Communication is key to professional expertise.
15:39 Tech tools enhance patient care and visibility.
17:54 Value of optician, relationships, quantifying product. Demographics, age?
20:20 Valuable market potential for prescription safety eyewear.
23:37 Addressing optical market challenges with accessible solutions.
27:42 Moving Optify to new practice is cool.

Talk with Peter Precht: www.eyecclearly.com