Have you ever wondered how families can preserve their legacy, values, and business success across generations? This episode will inspire you to think about the stories that shape who we are — and why it's critical to capture them now.

In this episode of Legacy Leaders, Stan and Katie Beth sit down with Dave Goetz and Melissa Parks, co-founders of Journey 66 and experts in creative consulting for families and businesses. Together, they explore the power of storytelling in preserving family legacies and strengthening multi-generational businesses, sharing valuable insights and practical tips for listeners. Dave and Melissa draw from their extensive experience to discuss how capturing and interpreting family stories can build connection, preserve values, and even strengthen business continuity, offering actionable advice for business owners, family leaders, and legacy planners. This episode is a must-listen for anyone who cares about preserving their family's history, values, and impact for future generations, providing both knowledge and tools to navigate this important subject.

Key Takeaways: ● 📝 The Power of Storytelling: Capturing family stories isn't just sentimental — it's strategic for preserving values and business continuity. ● 🎥 Flexible Legacy Projects: From books to documentaries to digital anthologies, there are creative ways to capture and share a family's story based on their unique needs and resources. ● 🛠️ Customizable Processes: Journey 66 offers flexible options, from full-service projects to coaching families on DIY storytelling efforts. ● 🧠 Discovery Before Delivery: A thorough discovery phase ensures that families identify their key messages and choose the right storytelling medium. ● 💬 Stories Heal and Connect: Honest, even vulnerable storytelling can open up communication, heal old wounds, and forge strong connections across generations.

Quotes from Dave Goetz and Melissa Parks: ● "Stories have the power to connect family members that have been disconnected." ● "Every family has multiple stories they could tell — the key is to choose the right narrative arc for the moment." ● "The values families want to pass on are often born out of real-life struggles and pivotal moments — and without capturing those stories, those values can be lost."

🔗 Conclusion: Family stories aren’t just history — they’re the foundation for future generations. Capturing them thoughtfully can keep families strong, values alive, and businesses thriving for decades to come.

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