David Meerman Scott is a renowned marketing strategist, entrepreneur, advisor to emerging companies, venture capital strategic partner, and bestselling author of 10 books, including BusinessWeek bestseller "The New Rules of Marketing & PR."

He launched his own business when his ideas became a little too radical his bosses, back when he had a job. The main motive behind his work for his business and at conferences and seminars is to get others to reach “your buyers directly to drive more revenue.”

In this podcast, David talks about newsjacking, an idea he pioneered back in 2011. A company that fixes up and sells purses can save a celebrity with money troubles, for example. It’s about “injecting your ideas into a breaking news story to generate tons of media coverage.”

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