Daybreak

Last week, Foxtale, an Indian D2C skincare company secured an $18 million funding in its series B round. Meanwhile, news also broke that the Deepika Padukone-led 82°E is planning to raise around $6 million from new and existing investors. Scores of new age skincare and beauty brands have cropped up since the pandemic and all of them harp on the science of skincare and their whole appeal is transparency.

Among them one brand stands out: Minimalist. It is an active ingredients based skincare company that sells products named after the ingredients like niacianamide, retinol, glycolic acid, salicylic acid, etc. It launched around the end of 2020, and within a span of eight months, it built a 1000 crore rupees business. 

But for years, legacy brands like Ponds and Loreal have been selling products with similar ingredients. The only difference was they either didn't launch them in India or they kept the ingredient names hidden away in tiny fonts at the back of the bottles.

Minimalist came around and changed that. And now, seeing the success of brands like Minimalist, legacy brands are rethinking their strategy.

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Also listen to: Daybreak Special: Why aren't we scared of chemicals in our skincare anymore?

There is something really concerning happening to India’s 200-million strong workforce. Nearly half of them, who are above the age of 45, have reached a point in their careers where they may have to retire much earlier than they planned. Against their will.

In a nutshell, the usual career span that would last anything between 40 to 50 years even has been slashed by half almost….. to just 20 or 25 years. 

But this isn’t something that a lot of 40 and 50 year olds are taking lying down. They are figuring out ways to hack the system so they can stay “forever employable”. And in the process, conventional career trajectories are starting to change. 

Like one 38-year-old CXO put it, “Growth—be it in a profession or in life—is not equivalent to moving up a single, well-defined ladder.” 

Daybreak hosts Snigdha and Rahel speak to The Ken reporter Vanita Bhatnagar about these new career trends. 

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Zomato, the food delivery giant is all set to infuse more than $35 million into Blinkit. But not too long ago, Blinkit, the grocery delivery platform that was formerly known as Grofers, was on the verge of dying. It was the first year of the pandemic and the demand for quick commerce was at its peak. Grofers wanted to join the bandwagon but it didnt have the money.

A year later in June 2021, it got its shot in the arm with a $120 Mn infusion from Zomato. A year later, in 2022, Zomato decided to go all the way in and acquired Blinkit for nearly $600 million. 

It was not been all smooth sailing even after that.

But somehow, Blinkit has managed to crack the quick commerce market and become a leader.  

How?

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*This episode was first published on March 6, 2024

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

When 29-year-old Deepa delivered a healthy baby boy six months ago, she thought her health insurance would cover her hospital expenses. But unfortunately, it barely covered 1/3rd of the Rs 1 lakh bill. So she ended up using her corporate health insurance that offered a higher limit. 

And this isn’t a one off. The Ken spoke to 13 women from six different cities who delivered babies in the last couple of years. Most of them had experiences just like Deepa. Seven of them said they got their maternity expenses covered by corporate health insurance, either their own or their spouses. And that’s despite having their own personal health cover in place. 

Luckily for Deepa and the seven women we spoke to, they had some form of corporate health insurance in place. But in a country like ours, that’s a luxury. Only about 200 million out of the 1.4 billion citizens of this country have access to it. That’s pretty abysmal. 

In this episode, we delve into what health insurers have against pregnancies. 

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When e-commerce giant Flipkart acquired online travel aggregator (OTA) Cleartrip back in 2021, the hope was that it would be able to turn things around. Cleartrip had hit rock bottom. And in many ways the only way from there on was up. 

But things haven’t quite played out as Flipkart and Cleartrip had hoped. One big reason is that Cleartrip under Flipkart may have veered too far away from what makes an OTA an OTA — the OG tried-and-tested strategies that made us keep going back to old school travel agents back in the day.

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Last year,  Indians collectively drank nearly 600 million litres of energy drinks. This was almost 30X more than 2018. Among all the go to drinks in India, lately energy drinks have become super popular. People seem to clearly be attracted to their appeal as stimulants.

And what’s crazy is that these drinks have become an alternative to chai at tea stalls for office goers. And even for daily wage workers who have to work in this insane heat, they are often a cheaper meal replacement. For the more privileged, they’re also cocktail mixers at parties. 

As of 2023, PepsiCo's Sting had 90% of the market share in energy drinks in terms of volume. It's been doing so well that Varun Beverages, the company that bottles and distributes for PepsiCo in India, became the hottest FMCG stock in the country. Its saw its share price rise by more than 1000% per cent in the last five to six years.

But the ones driving this growth are the country’s youth, who are often unaware of the contents of the drink and the heath risks that come along with it.

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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Desi dating apps are vying for parental approval. And their strategy seems to be working.

A couple months ago, Agrima Srivastava, a 29-year-old media professional from Lucknow, had an awkward conversation with her mother. She wanted to know if Agrima had ever heard of Indian dating apps, Aisle and Better Half.

That was the first time Agrima had an open conversation with her mother about her love life. She told her that she was on dating apps, but homegrown ones like Aisle and Better half, were "just too serious". Funnily enough, the very reason Agrima was hesitant to get on an Indian dating app is why her mom approved of it.

And Agrima's mom isn't alone. Many Indian dating apps have positioned themselves as the perfect stop gap between casual dating and marriage. It allows people the autonomy to choose their own partner without their parents getting involved, while also connecting them with a pool of potential partners from similar communities and upbringings. It's like parent-approved dating.

How do they work? And do Indian dating app users need them? We speak to Chandni Gaglani, the head of Aisle and three dating app users to find out.

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P.S. while you are here, why don't you check out The Ken's early careers podcast, The First Two Years. You can listen to it here. 

It has been a tough couple of years for India’s Chartered accountants. 

This was and to some extent still is one of the most sought after jobs in the country. 

But lately, the amount of risk involved in their work has been amped up considerably. 

And as a result, CAs have been resigning left, right and centre. 

The reason this is happening is because the auditing industry has been undergoing a major shake-up. 

And behind this shakeup is a relatively new, independent audit regulator called the NFRA, or the National Finance Reporting Authority. 

The NFRA has set all sorts of records in the last two years. Since 2022, it has debarred 78 auditors and imposed close to Rs 20 crore in penalties. 

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According to a survey by S&P, more than 75% of Indian adults do not understand basic financial concepts. The gap is 5% more when it comes to women.

So the rise of financial influencers who simplify complex financial jargon and provide investment advice is not really surprising. But often, they underplay risks  and overplay returns, and try to ride the market waves.

In fact, SEBI, the market capital regulator, has been receiving many complaints and is working on creating a framework of strict guidelines to bring them under its control.

But reining these ‘finfluencers’ in is a bit of a catch-22 situation.

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Since 2021, Toyota and Maruti have been engaged in somewhat of a marriage of convenience. 

The terms were pretty simple. Toyota would share its hybrid technology with Maruti Suzuki. In exchange, Toyota would get to re-enter the pocket-friendly segment. 

So what this meant was that the non-premium Toyota cars sold were actually built by Maruti. And the fully hybrid cars sold under the Maruti label were built by Toyota. 

This arrangement has worked well for both companies for multiple reasons. The biggest of which is the growing popularity of hybrid vehicles in India in the recent past. 

But in the process, EV makers seem to be losing big time. 

Tune in.

P.S. While you are here, why don't you check out the latest episode of The First Two Years, The Ken's early careers podcast. It's a good one! Akshaya talks about how to network without seeming desperate. Check it out here.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.