Daybreak

Daybreak Special: Why aren't we scared of chemicals in our skincare anymore?


Listen Later

Contrary to its name, the US-based skincare brand 'The Ordinary' pulled off something pretty extraordinary when it was launched in 2016. From the beginning, it was all about transparency. It veered away from fancy packaging, instead opting for simple labels that list out all of the main ingredients, or 'actives', that were used to make the product.

And just like that, the brand managed to demystify active ingredients for everyone!

This kicked off somewhat of a skincare revolution around the world, including in India. Today, anyone who understands skincare knows what active ingredients are and which one is best suited for their skin. Suddenly, hyaluronic acid, niacinamide, AHAs and BHAs are all part of common parlance.

But it took more than just 'The Ordinary effect' to get here.

Daybreak co-hosts Snigdha Sharma and Rahel Philipose speak to Shamika Haldipurkar, the founder of premium skincare brand d'you, and Vasudha Rai, former beauty editor of Harper's Bazaar and skincare content creator, to unpack this change in perception.

If you have already listened to this episode, please give us your feedback here.

Correction: The host mistakenly referred to The Ordinary as a US-based company instead of Canada. The error is regretted.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

P.S. Starting this week, Daybreak episodes drop daily :)


...more
View all episodesView all episodes
Download on the App Store

DaybreakBy The Ken

  • 5
  • 5
  • 5
  • 5
  • 5

5

9 ratings


More shows like Daybreak

View all
The Sadhguru Podcast - Of Mystics and Mistakes by Sadhguru Official

The Sadhguru Podcast - Of Mystics and Mistakes

34 Listeners

Cyrus Says by IVM Podcasts

Cyrus Says

155 Listeners

Moneycontrol Podcast by moneycontrol

Moneycontrol Podcast

12 Listeners

3 Things by Express Audio

3 Things

56 Listeners

The Habit Coach with Ashdin Doctor by IVM Podcasts

The Habit Coach with Ashdin Doctor

61 Listeners

ThePrint by ThePrint

ThePrint

88 Listeners

In Focus by The Hindu by The Hindu

In Focus by The Hindu

41 Listeners

The Internet Said So by Varun Thakur

The Internet Said So

104 Listeners

Finshots Daily by Finshots

Finshots Daily

42 Listeners

Woice with Warikoo Podcast by Ankur Warikoo

Woice with Warikoo Podcast

23 Listeners

Top of the Morning by Mint - HT Smartcast

Top of the Morning

3 Listeners

दिनभर: पूरा दिन,पूरी ख़बर (Dinbhar) by BBC Hindi Radio

दिनभर: पूरा दिन,पूरी ख़बर (Dinbhar)

14 Listeners

The Morning Brief by The Economic Times

The Morning Brief

14 Listeners

First Principles by The Ken

First Principles

12 Listeners

The Daily Brief by Zerodha

The Daily Brief

13 Listeners

Two by Two by The Ken

Two by Two

5 Listeners

Make India Competitive Again by The Ken

Make India Competitive Again

0 Listeners

The Stories of the Ramayana by Sudipta Bhawmik

The Stories of the Ramayana

17 Listeners

90,000 Hours by The Ken

90,000 Hours

0 Listeners

Zero Shot by The Ken

Zero Shot

0 Listeners