Michael Jones Sr, a 30 year service department veteran and master technician joins me tonight to look for ways you can take your dealership to another level - if you are willing to make some changes that he says are crucial to help us keep the new-with-old service customer engaged with us and you need passion to to do it. Listen to see what he is talking about. Thank you for checking out Dealership fiXit. Please consider giving us a top rating on your podcast platform so we can keep growing and doing the work of sharing ways to help dealers be their own fiXit. You can find us on Facebook and Instagram and we’d love for you to share with your dealership friends. As always, feel free to email [email protected] with your comments or questions or to be featured on a future podcast session about your topic.

Special guest Craig Martin joined me to discuss ... nearly all of the things! Thankfully he was willing to spend so much time with me sharing insights from so many years as a distributor rep, shop owner, race team manager and so on. I’d be willing to gamble and say that whatever area is your part of the dealership, tonight’s podcast has some gold nuggets for you. As always, please share this episode and podcast with everyone you know at a dealership. Thank you!

Ryan McPherson aka @skippy168 on Instagram and #salesbyskippy & #askforskippy everywhere joins us from Denton, Texas where he works at Cycle Center of Denton in parts and accessory sales. He shares some insights on how he does things differently than his competitors to better engage with eager consumers. He also sheds some light on how a dealership owner can find and hire guys like him. He’s my #dealershipfixit of the week!

What is your personal expectation on merchandising at your retail dealership? Specifically, online... If you haven't thought about exactly where you set the bar for yourself and your staff on merchandising each and every area of your operation, you're losing. Consumers expect you to be the tip of the spear. Heck, they're supposed to hand you money for the product, right? As always, feel free to give me your feedback or better yet email me and come on a future podcast (virtually) and let's talk it out. I love talking about this stuff and I promise I love opposing views. Email me at: [email protected]

Quick monologue about co-op. Want to get a decent podcast conversation lined up with someone at/from a dealership about your role being in charge of co-op ... good/bad etc. Co-op should be a tool you utilize to minimize your out of pocket spend on advertising to get your dealership more exposure. Are you doing it? Are you using all of it?? Let's chat soon on a longer version of this episode. [email protected]

Brian Fullerton is our guest and we discuss his path from socal lot kid at Alba Yamaha to point guy at Acerbis in the US. He also found time to be a fireman for 9 years at the same time.

Who knows how to get rabid grassroots support and can also tell a dealership what areas they need improvement in about 30 seconds? Jim Boschen is our guest - Episode 10

#1 mistake dealerships make? Derek Sanders special guest - Episode 9

My old friend and special guest on Dealership fiXit podcast, Craig Johnson has many years worth of insights that he was willing to come on and share just a few of. He's worked in powersports dealerships, he opened his own KTM motorcycle dealership in Minnesota, sold cars in auto dealerships and now runs a company that sells motorcycle products thru distributors Tucker Powersports and Parts Unlimited to customers thru dealerships like yours. Aside from his product knowledge, he knows how to win customers by instead calling them friends, literally. Check it out and please share with everyone you think could benefit from this sort of podcast. Feel free to email me with feedback or other inquiries at [email protected]

Ever fire a customer? Special guest Jason Fox from Adirondack Harley-Davidson joins me on this, Episode 7 of the Dealership fiXit podcast. In this episode we talk about his path into the powersports business including times where the difficult choice was made and a customer was told that we would like to refrain from providing them service in the future... Wait, can you do that?? Yes, but beware because you may not be in a position to do it!