On this episode, we sit down with Michael Gerbino, an impactful member of the Piaggio Group Americas team, as he shares the roadmap of his career and the fuel that powers his passion for the Powersports industry.

Our guest, Heather Deatherage, a Digital Sales Expert and Business Partner, shares valuable insights and strategies for succeeding in the Powersports and Motorcycle dealership industry's digital marketplace. She emphasizes the importance of internet sales, well-structured Business Development Centers (BDCs), and customer retention. Heather provides guidance on distinguishing Powersports dealerships in the digital landscape and enhancing internet sales performance. If you're interested in succeeding in internet sales, this episode is a must-listen. Subscribe and follow us for weekly updates.

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Welcome to Dealership Fixit! Our podcast explores the world of Powersports & motorcycle dealerships. On today's episode, Angela Hieronimus, a well-known industry expert, will guide us through the intricacies of the Finance and Insurance (F&I) process. Get ready for expert advice on F&I products, training, and strategies to boost your dealership's performance. Don't forget to subscribe for weekly updates.

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Dive into the world of automotive & powersports marketing with our latest podcast episode! Join us for an exclusive Fireside Panel discussion featuring Automotive Marketing Masterminds. Hosted by Digital Dealer and Carwars, this episode brings together industry experts who share invaluable insights and strategies that are shaping the future of automotive marketing.

From acquisition challenges and emerging trends to the power of AI and direct mail effectiveness, our panel covers it all. Learn how to leverage technology, optimize CRM, and foster a culture of collaboration in your dealership. Discover the secrets to enhancing customer experience, relationship-building, and achieving remarkable results.

Get ready to accelerate your dealership's success with this must-listen episode. Whether you're in the automotive industry or eager to gain marketing wisdom, this Fireside Panel is packed with actionable takeaways that will drive your strategy forward.

Don't miss out on this opportunity to tap into the minds of Automotive Marketing Masterminds and stay ahead in the competitive automotive landscape. Tune in now and rev up your marketing game! 📈💡 #AutoMarketingExperts #DigitalDealer #DealershipFixit

Feel free to use this new description for your promotional content. If you need any further adjustments or have specific preferences, please let me know!

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Welcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships.

Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth motorcycles. Our aim is to provide something unique and fun as most of the marketing efforts out there are not up to the mark. To get a better understanding of the campaign, don't forget to check out our video on Youtube. We will guide you through the entire process, from the prompt to the setup, and even share a few graphics.

We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.

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LinkedIn: https://www.linkedin.com/in/shaunraines/ 

Website: https://hiredgunsagency.com/ 

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🏍️ Welcome to another episode of the Dealership Fixit Podcast! In this insightful conversation, we're joined by Jeremy Johnson from Lightspeed , a key player with over two decades of experience in the Powersports, RV, Marine, and OPE industries. 

Dive into the world of dealership management systems (DMS) and discover strategies to streamline your dealership operations.

Timestamps:

00:00 - Introduction

02:15 - RV Industry Trends & Events

04:59 - Lightspeed DMS: Revolutionizing Dealer Operations

11:45 - Jeremy's Journey in Powersports

15:04 - The Evolution of Lightspeed in the DMS Industry

21:10 - Enhancing DMS Through OEM Integrations

24:41 - Streamlining Dealership Processes

30:47 - Third-Party Integrations & Lead Management with Lightspeed DMS

33:01 - Lightspeed's Approach to Support & Growth

40:06 - Tackling Dealership Pain Points with Lightspeed TMS

43:31 - Empowering Dealerships Through Education & Training

49:32 - Key Performance Indicators for Dealership Efficiency

52:47 - Powersports Industry Data Insights

58:25 - Trends in Dealership Performance

1:01:13 - The Future of Lightspeed DMS in the Powersports Industry

In this episode:

Stay tuned:

#DealershipFixitPodcast #Lightspeed #PowersportsIndustry #DealerManagementSystems #MotorcycleDealership

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Website: https://www.lightspeeddms.com/resource-hub/data-services/ 

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In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch.

Youtube Link: ⁠https://youtu.be/UMZDP7pCMUA⁠ 

Link to presentation: ⁠https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7QdyxJbCmopfxB/view?usp=drive_link⁠

It was fun going through Shaun’s 60-minute master class of using ChatGPT, MidJourney and Gamma to build a story, blog and headlines prompts to build a strategy.

We first used ChatGPT to get some ideas going over where we should start and how it should sound. I covered some points from this zapier article: https://zapier.com/blog/train-chatgpt-to-write-like-you/

We got some prompts and a working model for how we can move into creating some images with MidJourney. We had to play with the prompts and choose from some different variations but it looked great in the end!

Finally we moved over to Gamma and provided it with all the content and material we had chosen to use. The program, in seconds, populated a fantastic looking landing page with CTA’s and big colored buttons. 

We loaded our new graphics into it and was able to “massage” it into place that turned out awesome. Make sure to check out the link!

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

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Website: https://www.dealersuperhero.com/ 

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In this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event.

The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch.

There were 10 teams working on the project and it was timed with a strict set of requirements.

Our team was the only team to come up with a fictitious car “The Homer” from The Simpsons show while the other teams used an existing Toyota or Ford model to launch their 2024 program.

We used a variety of tools working and interchanging from one to the other, here is a list of ones we used or wanted to used:

We had so much fun and it was fun to work with all sorts of people to create this project in a short period of time. We all learned something and came away with a broader range of skills on how we can use some of these tools at the dealerships.

Not just in marketing but can be used in sales, service, parts, inventory, business, ideas, concepts and anything else that you can think of.

Stay tuned for our next round with Shaun Raines, a Dealer Superhero that’s always helping find solutions to dealers problems.

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

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Website: https://www.dealersuperhero.com/ 

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LinkedIn: https://linkedin.com/in/jacob-b-berry 

Website: https://www.internetsalescoaching.com/ 

Twitter: https://twitter.com/mrjacobberr 

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Welcome back to this weeks episode of Dealership Fixit!

In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry. 

Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing needs. 

We'll explore how Dealernews has maintained its relevance, the role it plays in advocacy, and its initiatives like the Top 100 Dealer Competition. 

Robin will also shed light on the digital transformation of Dealernews, industry trends, and share some inspiring stories from the dealer community. If you're in the powersports business, you won't want to miss the valuable insights in this episode. 

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

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Website: https://www.dealernews.com/

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In today's episode, we had the pleasure of speaking with Fran O'Hagan, President and CEO of Pied Piper, a mystery shopping organization that focuses on customer interactions at Powersports dealerships.

Fran brings a wealth of experience in dealership operations, having worked in the automotive and powersports industries, as well as being an avid motorcycle buyer. He is well-versed in how dealerships should interact with digital customers for sales and service.

During our conversation, we discussed the survey questions, how they are scored, and why it is important for dealerships to incorporate them into their customer outreach. We also talked about how dealerships of different sizes and with varying levels of resources can use this information to improve their processes.

We then touched on the importance of mystery shopping your own store to assess the customer experience. Fran emphasized how a poorly scored survey can highlight areas of improvement in your process, serving as a "burglar alarm" of sorts.

As we rely more on technology to automate workflows, it is important to ensure that it is working as intended. Pied Piper can provide valuable insights into the customer experience, but it is up to the dealership to make the necessary changes.

Lastly, don't forget to subscribe and follow for weekly updates. If you have any suggestions or want to chat with us, please leave a comment.

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Pied Piper PSI: https://www.piedpiperpsi.com/ 

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Website: https://www.internetsalescoaching.com/ 

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