Co-founders of 37signals, Jason Fried and David Heinemeier Hansson discuss decision making within an organization. Small businesses have the advantage of being nimble and able to change course quickly, so there's no reason to get caught up in the "what ifs." 

Show Notes:

• 0:47 – Avoiding overthinking and overcomplicating issues
• 1:47 – Getting rid of the "what ifs"
• 4:30 – Making decisions as small as possible
• 5:45 – The advantages small business have when it comes to being agile and nimble
• 8:30 – Getting comfortable with uncertainty
• 11:00 – Calculations and projections in decision making
• 13:50 – Deciding when to pivot on a decision
• 15:20 – The Tyranny of Metrics by Jerry Z. Muller
• 18:04 – The 37signals Guide to Making Decisions
• 19:05 – The 37signals Guide to Internal Communication
• 20:20 – Using instincts in decision making
• 22:01 – Maverick by Ricardo Semler
• 23:14 – 37signals upcoming technical blog

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