The storage container is a stealthy star of the modern home. It’s something we use to organize more of our stuff than ever before, and also something other people use to organize their stuff for our viewing pleasure. Its role as a source of soothing, satisfying, potentially viral clicks is new, but storage container innovations are not – something we had occasion to remember when Tupperware, the company, recently filed for bankruptcy. Tupperware was the original container craze. In today’s episode we’re going to connect it to the contemporary one, because as it happens, for a long time now, we’ve been filling empty plastic boxes with far more than just leftovers.  

This episode was reported and produced by Olivia Briley. It was edited by Willa Paskin. Decoder Ring is produced by Willa Paskin, Evan Chung, Katie Shepherd and Max Freedman. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.

In this episode, you’ll hear from Amanda Mull who wrote the articles “Tupperware Is in Trouble” and “Home Influencers Will Not Rest Until Everything Has Been Put in a Clear Plastic Storage Bin.” And from Bob Kealing, the author of Tupperware Unsealed. 

If you have any cultural mysteries you want us to decode, email us at [email protected]

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