In this episode:

On CPG Week, the podcast team talks about Peter Rahal’s newest protein bar release, the PRIME and Feastables kid-focused Lunchly partnership, and how these two products relate to consumers' differentiated value demands from ingredients and nutrition.

Nosh managing editor Monica Watrous kicks off the podcast asking if senior reporters Brad Avery and Lukas Southard would try one of Peter Rahal’s new products: Hormbles Chormbles. Next, the group talks about Rahal’s other new brand, high-protein snack bar David. The team goes through some of the debate surrounding David’s ingredient list and how Rahal is taking a different approach to snack bars from his previous brand RXBAR. The podcast goes on to talk about a new entrant in kids lunch kits, Lunchly, which has paired influencer-led brands PRIME with MrBeast’s Feastables.

Show Highlights:

0:30 - What’s a Hormbles Chormbles, and how is it connected to the recently launched David protein bar?

3:15 - After teasing the well-publicized launch of RXBAR founder Peter Rahal’s return to the bar category with its 28-gram option David, the team talks about the conversation happening around the brand’s ingredients.

6:15 - The group goes on to discuss how this product seems to be focused on a target consumer who is prioritizing macronutrients like protein over clean label ingredient decks.

12:00 - Brad explains a new co-branded product entering kids lunch products, Lunchly. The group debates how influencer marketing is impacting this category and whether this is a release valve for brands needing a new product to drive growth.

About the CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

Subscribe on Apple Podcasts