In this episode of Behind the Latch Margaret Salty delves into the WHO Code of Marketing of Breastmilk Substitutes, elucidating its significance, scope, and the critical role IBCLCs play in upholding its principles. Listeners will gain a comprehensive understanding of the Code's provisions, its exclusions, and actionable strategies for maintaining compliance in clinical practice.

Key Points Covered:

• Understanding the WHO Code:
• Adopted in 1981 by the World Health Assembly to safeguard breastfeeding from unethical marketing practices.
• Establishes guidelines to regulate the promotion of breastmilk substitutes, feeding bottles, and teats.
• Scope of the Code:
• Prohibits direct advertising of breastmilk substitutes to the public.
• Restricts distribution of free samples and gifts to both parents and healthcare providers.
• Mandates accurate and non-promotional labeling of breastmilk substitutes.
• Exclusions from the Code:
• Does not explicitly cover breast pumps and certain lactation aids.
• Excludes maternal nutritional supplements and general baby care products not marketed as breastmilk substitutes.
• Ensuring Compliance for IBCLCs:
• Avoid affiliations with companies that contravene the Code's guidelines.
• Provide unbiased, evidence-based information to families regarding infant feeding options.
• Uphold ethical standards in all professional practices and collaborations.

Practical Applications for IBCLCs:

• Educate Families: Inform parents about the implications of formula marketing and the benefits of breastfeeding, ensuring they make informed decisions.
• Assess Partnerships: Critically evaluate relationships with product manufacturers to ensure alignment with the Code's ethical standards.
• Promote Ethical Practices: Advocate for and implement policies within healthcare settings that support and adhere to the Code.

Conclusion:

Adherence to the WHO Code is paramount for IBCLCs dedicated to promoting and protecting breastfeeding. By integrating the Code's principles into daily practice, professionals not only support optimal infant nutrition but also reinforce the trust placed in them by the families they serve.

Resources:

• WHO Code of Marketing of Breastmilk Substitutes: https://www.who.int/publications/i/item/9241541601
• IBCLC Code of Professional Conduct: https://iblce.org/wp-content/uploads/2022/08/2022_August_17_Code-of-Professional-Conduct_FINAL.pdf
• Tools for Ethical Decision-Making in Practice: https://ilca.org/wp-content/uploads/2021/05/Standards-of-Practice-for-International-Board-Certified-Lactation-Consultants-newlogo.pdf

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Connect with Me:

• Instagram: @margaretsalty
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Credits:

• Hosted by: Margaret Salty
• Music by: The Magnifiers, "My Time Traveling Machine"

Hashtags and Keywords:

#WHOCode #IBCLC #BreastfeedingEthics #LactationConsultant #LactationMentor #BreastfeedingSupport #EthicalPractice