This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Deepfakes and Small Screens Overshadow Marketing in 2024 (413)


Listen Later

Big tech CEOs ran to Washington to explain why they haven't protected US children.

YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today?

And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box.

Rants and raves include small audience wins and a new place for the chief marketing officer.

This week's links:

Elmo's Wellness Check

Social Media Execs Explain Behavior to Congress

YouTube Revenues Soar

TikTok Usage Way Up

George Carlin Lawsuit

X Blocks Taylor Swift Search

UPS Scraps CEO

TikTok Usage Up with Minors

The State of the Creator Economy [Report]

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

...more
View all episodesView all episodes
Download on the App Store

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseBy Joe Pulizzi & Robert Rose

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

167 ratings


More shows like This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

112 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,441 Listeners

Content Inc. - The Podcast by Joe Pulizzi

Content Inc. - The Podcast

90 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

747 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

346 Listeners

Creator Science by Jay Clouse

Creator Science

464 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,399 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

149 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

171 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

291 Listeners

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

41 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners

The Next Wave - AI and The Future of Technology by Hubspot Media

The Next Wave - AI and The Future of Technology

61 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

83 Listeners