What is the Metaverse? Are you a part of the metaverse? How does the Metaverse work? Charlene Nichols breaks down the Optical Metaverse.

Dr. Darryl Glover sits down with Scott Harris Shapiro of Europa Eyewear and Sheena Taff of Optician About Town to discuss the upcoming Vision Expo West. Scott and Sheena will discuss how they are involved in the show and how The Vision Council and Vision Expo work together to grow the industry!

This Podcast is in Partnership with CooperVision

Does your office have gaps in communication? Does your team have the right knowledge? Does your team work together? Join Defocus Media and a team of myopia experts as they dive into the importance of teamwork. Learn how to communicate the importance of myopia control effectively in your office.

This Podcast is in Partnership with EssilorLuxottica

Dr. Darryl Glover and Sherianne James discuss how eye care professionals can leverage the Ray-Ban brand, with incredible brand awareness and consumer affinity, in their practice to create authentic brand experiences patients crave.

For transcription highlights of this interview, see below:

INTRODUCTION:

00:00:00 – 00:05:04

Dr. Darryl Glover: Welcome, Sherrianne James. How are you doing today?

Sherrianne James: I’m doing great and I was actually talking over you like the unprofessional person who’s never done a podcast because I just love that intro. It always gets me like so hyped up. You guys did a really good job with the music.

Dr. Darryl Glover: You know, we like to create an experience, just like we do with our patients. You know, we live in a world of experiences. So that’s our theme. That’s what we do, and that’s what we want to continue to do. Today I really want to dive deep into this iconic brand, Ray-Ban, but before we get started, please share with the listeners the followers about who you are.

Sherrianne James: Sure. I’m the Chief Marketing Officer of EssilorLuxottica Wholesale. So that means that I have under my responsibility such a great family of brands, including Ray-Ban and our luxury brands as well as our lens brands like Varilux and Transitions. And I basically get to partner with great doctors like yourself to help make practitioners thrive. So that’s what I do.

Dr. Darryl Glover: Awesome. Well, I know that was just a little short brief intro, but you do a lot of amazing things. And on behalf of Defocus Media and the eye care industry, I want to thank you because it’s folks like you that really put eye care out in the real world, right? You really put the brand out there. You let people know the importance of eye care and you connect with the consumers. And that’s who we need in our chairs to be able to continue to be able to practice, right? But today I really want to talk about Ray-Ban. Ray-Ban has always been one of those brands that have been around. It’s a household name. We wear Ray-Ban in my household. So today, I really want to talk about what’s going on for Ray-Ban this summer.

RAY-BAN CAMPAIGN:

Sherrianne James: Well, it’s so funny that you said your son wears his Ray-Ban because he wants to have this swag. That really kind of gets a little bit to the essence of what the brand is all about. It’s a culture. It’s an attitude. It’s a feeling. And it’s hard to believe, but it started all the way back in 1937 when there was the Ray-Ban Aviator. Since then we have had many breakthrough designs, whether it is the Ray-Ban Clubmaster in the 80s or of course this year, the big Ray-Ban Stories.

00:05:05 – 00:10:01

Sherrianne James: We have a sexy new campaign that I’m going to get to show your viewers.

Dr. Darryl Glover: That’s major swag, right!? You mentioned Ray-Ban being the center of culture, right? It’s like, to me, when I look at Ray-Ban, I look at Ray-Ban as being the pulse of everything, right? I mean, everywhere you go, this brand is recognized. And you mentioned Burner Boy. I mean, just being able to connect the dots in Africa and just all across the world. Burner Boy is a huge star! You know, my wife is from Nigeria, so I have listened and known Burner Boy for a while. When you add two iconic brands together,

Are you interested in becoming a global optometrist? Join Dr. Darryl Glover and Ob Malope as the dive into what it takes to make an impact on a global scale.

For transcription highlights of this interview, see below:

Introduction:

00:00:00 – 00:05:03

Dr. Darryl Glover: Today I’m super excited because I get to hang out with my brother from another mother. You guys have seen him on the podcast previously. But when I talk about, you know what, a true star, a true innovator, a true educator, a true game changer in the eye care industry. It’s only one person that truly pops the mind that really embodies all of those different titles that I just listed. Friends and family, I like to welcome one of my favorite optometrists, global optometrists, Ob Malope. Ob, how are you doing today, sir? Why did you what an intro Doc? I’m good, thanks. How are you, doc? Hello, everyone. What a privilege. What an honor. It is to be able to connect with the eye care community through Defocus Media of number one podcast platform. So this is a complete privilege to be here with you today, Doc. Hey, man, it’s a privilege and an honor, and a true blessing to be on this call with you today. You see a lot of folks may not know that you and I, go back. I mean, we go back quite a bit of time now. We’ve created some things on a global scale that are out of the states that have really created value for eye care, and the optometric community. And it’s been a blessing to partner with you on these different initiatives, but today I really want to just focus on and talk about your journey in eye care. Because you have an amazing journey. I mean, just from day one where you started to what you’ve built over time, it’s just priceless. And I really want to just kind of walk through your journey. I really want to take it from day one to where you’re at now, but also talk about the future. Because when I look at you, I look at a global optometrist. And if you’re a global optometrist, that means you have the pulse of the entire world when it comes to eye care. So we need to learn from you. We need to know where this industry is going. But I want to learn how you got there. So all the other optometrists, all other eye care professionals out there that want to get into your shoes that want to make an impact, they can have some tools and tips and resources to be able to achieve that.

00:05:04 – 00:10:01

Ob Malope: And so I applied my mind in terms of figuring out what does each profession cater to when it comes to the longevity of the profession and what is the data to be able to bring for me that I’ll be able to give it my best, the same way I was giving soccer. An opportunity was what resonated with me the most, simply because when I spent time with an optometrist, I looked at the optometrist playing a role in three different facets. They were involved in the educational aspect of their job. The health component of their job. But at the same time, there was a big retail component of their job. And that’s something that I liked because it looked like it would be a profession that I would not easily get bored in. So after spending all of this time with the different professionals in healthcare, the optometrist is the one that stood out for me the most. Prior to that, I knew nothing about optometry. I knew nothing about eye care.

00:10:02 – 00:15:17

Dr. Darryl Glover: And I always share this and I might ...

This episode is in partnership with Allergan

Join Drs. Jaclyn Garlich, Darryl Glover, and Jennifer Lyerly unlock the science of artificial tears and how to match the right type of tear ingredients to the right patient symptoms.

Optometry, books, and brew. Dr. Kriti Bhagat shares her journey in eye care. Dr. Kriti Bhagat is a native of Massachusetts and attended UMass Amherst, where she earned a bachelor of science in Psychology and Neuroscience. She earned her doctoral degree at the Pennsylvania College of Optometry at Salus University and completed her residency in Cornea and Contact Lenses at PCO.