Every salesman and estimator in the painting industry sells more than paint and convenience…they sell color! Do you know how to help your customers match paint colors to their preferences and goals?

In this session, attendees will learn from the color experts at PPG how to better understand color in such a way that helps you better match color choices to both residential and commercial customers’ preferences. Color advice may be one of the most important tools in your belt for closing a sale. Learn how to make your sales vocabulary more instructive and colorful in all the right ways.

After an unprecedented year, EXPO 2022 will take place at the Hyatt Grand Cypress Hotel in Orlando, FL. From March 2nd to March 4th, attendees will be able to enjoy 30 different breakout sessions, daily brain meld sessions, a tradeshow, an awards ceremony, and evening events hosted by industry partners Benjamin Moore, PPG, and Sherwin Williams.

If you have any EXPO related questions, don't hesitate to reach us at (800) 332-7322

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