Digital advertising technology will increasingly harness artificial intelligence to improve audience targeting and campaign optimization, PubMatic CEO Rajeev Goel explains to Bloomberg Intelligence. In this Tech Disruptors podcast episode, Goel sits down with BI media analyst Geetha Ranganthan for an in-depth interview to discuss the digital ad landscape amid elevated concerns about privacy and identity, as tensions between the open internet and walled gardens like Alphabet’s Google and Meta Platforms are intensifying.