As a growing number of practices raise capital in the race to form nation-wide empires, the aesthetic landscape as we know it is changing. John Wheeler, CEO of Alpha Aesthetic Partners, rejoins True to Form to discuss the paradigm shift the medical aesthetics industry is now experiencing as it moves into the consolidation stage of growth. John unpacks the driving factors behind starting Alpha Aesthetic Partners, a private equity backed med spa platform, and shares his expert advice to practice owners in leveraging this once-in-a-lifetime opportunity in the new era of aesthetics.