Connor Jeffers, Founder and CEO of Aptitude 8 who joins the show to talk about solutions architecture. We start with his definition of solutions architecture and how it compares to other technical roles like systems administrators, RevOps professionals, developers, and sales engineers. We talk about solutions architect development and how to raise the bar for technical expertise and systems design—and whether these folks are primarily homegrown or sought externally. Lastly, we wrap with A8 Labs and the recent acquisition of Appchemist. Should more partners be thinking more about HubSpot's app ecosystem?