The Nifty Thrifty Dentists

DENTAL DOMINATION: Taking The Guesswork Out of Getting New Patients, Having Current Patients Return, and Outshining Your Competition with Adam Zilko of Firegang


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SHOW NOTES:

 

  • This week, Dr. Glenn Vo sat down with Adam Ziko (founder and owner of Firegang marketing). Let’s just say he’s crushing
  • Every practice owner gets told by marketing agencies how to land leads—whether it be digital, via direct mail, or whatever technique they believe to be the key.
  • Hint: the key lies in converting leads—not landing them.
  • Converting leads is something Firegang marketing knows a thing or two about—especially Adam Ziko.
  • With over 18 years of digital marketing experience under his belt, Adam is already a force to be reckoned with. Even better, he’s been in the dental industry for a whopping ten years!
  • Adam can tell you something for certain: every practice is different. He’s got a knowledge of all the tactics you need to successfully market your unique business
  • Learn about:
  • DSOs get a bad wrap, but what are they doing right?
  • What can Adam do to help you and/or your practice’s situation?
  • What are the layers of marketing, according to Adam? And how can you pull levers to take your marketing game to the next level?
  • What are the drivers of success?
  • What sort of products is Adam extra versed in marketing?
  • What can Adam and the Firegang team do to boost your KPIs?
  • Why does Dr. Glenn Vo appreciate Adam’s specific (“legit”) marketing methods?
  • What’s the problem with reverse-engineering a dental marketing strategy?
  • What are the most successful digital marketing strategies Adam has observed?
  • In Adam’s eyes, what makes a good marketing partner?
  • What’s the problem with being too cocky (when it comes to marketing)?
  • How does Adam differ from those unrelatable Fortune 500 companies?
  • Hint: he knows all about start-ups!
  • What’s the importance of emphasizing customer service?
  • So many solutions, important lessons about a good marketing mindset, and more!
  • And don’t forget to buy his new book, Practice Growth For The Future-Focused Dentist; How Firegang Dental Marketing is KILLING IT for our customers (and what those results are); a complimentary strategy session and assessment on their current marketing strategies.
  • Send him a friend request on Facebook!

 

NIFTY DEAL:

 

  • Free copy of Practice Growth For The Future-Focused Dentist dental marketing playbook and an accompanying Complimentary Strategy Call for the first 20 dentists. This will allow dentists to finally eliminate all the guess-work out of growing their practice the right way, doing so quickly, and with tremendous ROI. 
  • Visit https://www.firegang.com/nifty to get the deal
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The Nifty Thrifty DentistsBy Dr. Glenn Vo

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