Masters of Moments

Deploying Over $2B into Mispriced Real Estate - Ian Ross - Founder at Somera Road


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Ian Ross founded SomeraRoad in 2016, bringing a fresh, entrepreneurial approach to opportunistic real estate in growing secondary cities nationwide. He has since led the firm’s rapid expansion, overseeing nearly $2.5 billion in acquisitions of 25+ million square feet in more than 70 unique markets. Ian has also augmented SomeraRoad’s core value-add business, building new verticals in industrial net lease, distressed debt, and opportunity zone investing and creating a robust ground-up development practice. Today, SomeraRoad is arguably the fastest-growing commercial real estate investment and development company in the USA.


On this episode, Jake and Ian discuss:

  • Building SomeraRoad
  • Micro-neighborhoods
  • Having local expertise at a national scale
  • Placemaking and Hospitality in Office and Hotel assets

  • Connect & Invest with Jake:

    Follow Jake on X: https://x.com/JWurzak

    1 on 1 coaching with Jake: https://www.jakewurzak.com/coaching

    Learn How to Invest with DoveHill: https://bit.ly/3yg8Pwo


    Links:

    SomeraRoad

    Ian on LinkedIn


    Topics:

    (00:00:00) - Intro

    (00:03:50) - Ian’s entrepreneurial journey

    (00:06:27) - Biggest lessons learned on someone else’s dime

    (00:08:37) - Do local operators tend to miss out on macro trends?

    (00:15:09) - Early decisions to make when considering entering a new asset class

    (00:20:05) - Raising capital & funds

    (00:28:47) - Focusing on neighborhoods instead of cities

    (00:31:13) - Setting up local offices

    (00:34:36) - How has your thoughts on placemaking changed?

    (00:41:45) - What’s your approach to hospitality?

    (00:46:23) - How much do you think about competitors in your local market?

    (00:50:58) - 1 Hanover Square

    (00:56:51) - Keeping teams interconnected and hiring, 

    (00:59:39) - How do you keep the pulse on whether you’re hitting goals?

    (01:00:45) - The industrial net lease space

    (01:02:26) - Where do you get inspiration?

    (01:04:41) - What are your goals for the next 5 years?

    (01:05:29) - What’s been your favorite deal?

    (01:08:27) - What’s your favorite hotel?


    This episode originally aired in February of 2024

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    Masters of MomentsBy Jake Wurzak

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