Welcome back to another episode of Brands and Barbed Wire. On today’s episode we hear from an innovative ranch who wakes up every day challenging the status quo. We learn about their involvement in all segments of the beef industry and how they embrace technology in their operation. It’s my pleasure to introduce todays guest Derek Thomason with NextGen Cattle. You can find more information about today’s guest at www.nextgencattle.com

Thanks to today's sponsor Cattle Baron Cigars www.cattlebaroncigars.com, Gorgeous Vodka www.gorgeousbodka.com, B.R. Cutrer Ranch www.brcutrer.com, Ranch House Designs www.ranchhousedesigns.com and JMAR Genetics www.jmargenetics.com.