Kate Bordwell leads design research at Skyscanner in Scotland. Yes, the website that helps you fly places for your Instagram feed. And in former lives she was an account planner and a digital strategist. So how do all these experiences inform her approach to design thinking?  

We discuss: 

- What design thinking is

- Working across company silos and departments

- Ways to approach ethnography

- Common issues with research plans

- Running workshops

You can find Kate here https://twitter.com/kbordwell

 

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