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In this episode, Maddy Baucia shares her journey from managing Mecca stores and working in the Australian film industry to building a thriving bridal hair and makeup business in Italy. She dives into the challenges of transitioning to a competitive destination wedding market, managing logistics in Tuscany, and refining her business strategies. Maddy also highlights the importance of adaptability, networking, and curating a professional kit to meet the demands of destination weddings. She offers insights on client acquisition through social media, the value of word-of-mouth referrals, and her approach to team building. Maddy concludes with motivational advice and product recommendations for aspiring destination artists.

Key take aways

• Maddie moved to Italy to focus on bridal hair and makeup.
• Working in film and TV taught her valuable skills for bridal work.
• Building an online presence is crucial for attracting clients.
• Networking and relationships are key to finding work.
• Investing in business systems can streamline operations. Logistics are crucial for wedding planning, especially in remote venues.
• Setting clear financial targets can lead to unexpected successes.
• Establishing a minimum booking rate helps manage client expectations.
• Clients find Maddy primarily through TikTok and Facebook groups.
• Instagram followers are less important than showcasing quality work.
• Coaching calls are available for those seeking guidance in the industry.
• Maddy emphasises collaboration over competition among artists.

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