Diary of a first-time CMO

Alice talks through the massive shifts in the last decade that have had the biggest impact on the role of B2B marketers.

Alice addresses the tricky issue of reporting on a demand gen strategy. Get a look at what metrics matter for this approach.

Alice provides a practical step-by-step guide to making the switch from lead gen to demand gen.

Alice discusses the critical skill of knowing when to pivot as a marketing leader. But also knowing when to adopt external advice, and when not to.

Alice reveals the best cold outbound she’s ever received, and what she thinks people need to do to get a CMOs attention.

Alice unpacks when to outsource in your team and guidance to help you get the most from external resource.

Alice breaks down the internal marketing org set up at Cognism, and what roles she thinks you absolutely should keep in-house.

Alice talks 4 practical examples of ‘operational’ CMO work that made a huge impact on the Cognism marketing function. 

Alice shares the secrets behind how Cognism attracts ‘unicorn marketers’ that help solve the thorny issue of hiring well.

The new funding press release, a necessary evil? Alice offers her thoughts and how to get more creative with your releases.