An MVP approach to B2B marketing? Alice breaks down her thoughts on building the demand for something and THEN building to scale it.

How should a company set a strategy for its LinkedIn page? Alice breaks down how we approach the company page at Cognism.

Alice unpacks the four principles that guide the Cognism marketing team in its approach and its decision making.

Alice breaks down why B2B marketers should put so much stock in providing value with every activity they commit to.

Alice breaks down tips on how sales and marketing can align their destinies under a demand gen focused strategy.

Don’t worry about how to scale something until you’ve proved its value. Alice underlines the importance of testing ideas without knowing *exactly* how they’ll scale afterwards.

What do CFOs, Sales and other departments care about? Alice talks through how she manages inter-departmental relationships and how she ensures marketing’s value is understood through the organisation.

A good idea is only as good as the execution. Alice breaks down why ideation and execution have to have balance. Un-executed ideas themselves hold little value.

Should marketers tie themselves to a revenue target? Alice absolutely believes they should and explains why it’s needed.

Work in progress = no value added. Alice discusses how she ensures work gets activated at Cognism, not just stuck on an ideas board.