Diary of a first-time CMO

Quality vs quantity? Alice breaks down high volume, low quality, SEO plays. And her thoughts on what B2B marketers should be doing instead.

E-books. It’s been a hell of a ride at Cognism when it comes to e-books. Alice breaks down the critical role they played in Cognsim’s lead gen strategy, but what then pushed her to radically pivot to a demand gen strategy.

Data-driven. The most overused word in marketing? Alice breaks down what being ‘data driven’ actually means for a marketing leader, and how she got Cognism from 0-effective in it’s tracking.

Marketing/sales alignment: It’s a thorn in the side of 90% of revenue teams. Alice breaks down the steps she took to get two departments singing from the same hymn sheet.

How do you marry being an introvert AND a CMO? Alice dives into the steps marketers can take to test their boundaries and get themselves out there more.

Alice de Courcy tells the story of spending the day cold calling to get in the shoes of her sales team. Hear the lessons she learned on buying intent, sales/marketing alignment and customer research.

How do you know WHEN to hire at different stages of growth? Alice breaks down lessons from four years of growth at Cognism. Revealing what helped her grow the team from 3-39.

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!