Diary of a first-time CMO

Rule #1 at Cognism: DONE IS BETTER THAN PERFECT. Alice talks through how she has ingrained this mindset in the Cognism marketing team, and the benefits it’s brought.

How to recruit a paid ads team that delivers? Alice discusses what she looks for in a ‘unicorn’ paid ads specialist.

Are marketers artists or scientists? Alice discusses how to strike the right balance, using Cognism’s webinar strategy as an example of getting it right.

The first 100 days as CMO 😱 Scary? Yep. Hpefully this helps. Alice talks through her first 100 days, and what to get right to make sure you are set up for success.

Want to run better experiments? Alice breaks down the value of experiments in Cognism’s marketing and runs through one example from Cognism’s google account.

How to get the content strategy right: Alice talks through how she restructured Cognism’s content strategy early on, and how it laid the foundations for the media machine in place in 2023.

The art of cutting the BS. The job of a CMO isn’t just to set direction, it’s to know what to say NO to as well. Alice breaks down how she approached this when getting started at Cognism.

What do you do on day one as CMO? Alice breaks down a practical approach to getting off to an effective start as leader. Based on her own experience stepping into the CMO role for the first time.

What does the career path as CMO of a start up look like? Alice breaks down the path she’s been on the last four years and what aspiring leaders can expect.

Customer marketing. A critical piece of any marketing strategy, often overlooked. Alice breaks down how she’s approaching customer marketing at Cognism.