Diary of a first-time CMO

Should marketers stop being operational when they reach CMO? Alice breaks down why she considers herself an ‘operational’ CMO and the value that’s brought Cognism’s marketing team.

What do you need to report on when you make the switch to demand gen? Alice unpacks splitting the funnel and getting your reporting in shape.

A lot of people are talking about building a media machine. Alice takes us through how she built one at Cognism.

B2B vs B2C marketing? Alice unpacks why she thinks the difference isn’t as great as some make out. We’re still marketing to humans!

Alice talks through the huge unlock of asking for an experimentation budget - and the path that set Cognism on towards a demand generation strategy.

Cognism’s speed to pivot is one of our chief advantages. Alice explains how she’s built this into the team, and how the ability to change has reaped huge rewards.

Cognism’s speed to pivot is one of our chief advantages. Alice explains how she’s built this into the team, and how the ability to change has reaped huge rewards.

Alice gives her advice for how to get hiring externally and outsourcing right. And how you can nurture that relationship into a closer working arrangement.

Alice talks about the benefits of taking time away from the busy day-to-day, to refocus and see with clearer eyes where your attention is most needed.

Do you give your team enough room to be creative? Alice talks on how she opens up space for her team to push the envelope with creative ideas.