Diary of a first-time CMO

Alice unpacks how to identify external SMEs for long term partnerships and how to set up clear KPIs in your working agreement.

Alice teaches us how to avoid ‘random acts of marketing’ and how to make sure your team executes on the most meaningful work.

Alice talks about her 2022 marketing predictions, and how SMEs played a crucial role in Cognism’s growth in 2022.

Alice talks about one of her ‘proudest CMO moments’ and how hiring was critical in making it happen.

Alice discusses the vital importance of customer research, the central role of it in successful demand generation and how she built it into her workflows.

Alice talks about how she found a ‘unicorn marketer’ who doubled Cognism’s paid ads pipeline.

Alice offers her thoughts on ABM, and how she would approach it from an MVP standpoint if she ran an ABM play at Cognism.

Alice talks about setting a revenue record in August 2021, and the key lesson that helped her realise this milestone.

Alice talks about the 80/20 principle, and how to laser focus your time on the areas that offer the biggest impact.

Alice goes in depth on why the buying journey isn’t linear, and how un-gating Cognism’s content was key in marketing to buyers how they actually BUY in 2023.