• “Volume without margin is just organized chaos.”
• “If your ARO doesn’t reflect the work, your process is broken.”
• “Busy is not a business model.”
• “Diesel shops don’t lack opportunity—they lack execution.”
• “If your pricing doesn’t match your capability, that’s a decision.”
• “Throughput—not car count—is what drives profit.”
• “Fleet work should support your business, not control it.”
• “You’re not running a schedule—you’re reacting to it.”

​

​In this episode of The Weekly Blitz, Coach Chris Cotton breaks down why diesel repair shops should be outperforming general repair shops—and why many aren’t.

From underperforming ARO and mismanaged fleet accounts to scheduling inefficiencies and weak marketing strategies, this episode uncovers the operational and leadership gaps holding diesel shop owners back.

Chris shares practical strategies to improve profitability, increase efficiency, and fully leverage the built-in advantages of diesel specialization.

​

​Diesel shops have a built-in advantage—higher ticket potential, specialized expertise, and strong demand.

So why are so many still struggling with profitability?

In this episode, Coach Chris Cotton breaks down the operational, pricing, scheduling, and marketing mistakes that are holding diesel shop owners back—and what to do about it.

If your shop is busy but not producing the results it should, this episode will challenge how you’re thinking and give you clear actions to take.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

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