Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth.

 In this episode we discuss:

• What is TikTok Shop and how can it help brands?
• Why you need to reallocate some of your 2023 budget to TikTok ads
• The results you can expect in terms of speed and ROI
• Strategies for live selling
• What’s the one thing to do with TikTok ads right now?

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