Digital Marketing Troop

Nick Bennett has built an impressive social media presence on LinkedIn, and hosts the Rep Your Brand podcast. He shares his experience and perspective on personal branding and how it can be a major force for professionals of all stripes. In this conversation, we cover:

• overview of personal branding, evangelism, and customer marketing
• how to get started with a personal branding program internally
• the power of niching down, and how Nick was challenged to focus on "field marketing" in his posts
• different ways to stay consistent with a posting routine
• Nick's experience at Alyce and how personal gifting can be a secret weapon in your marketing strategy

https://www.linkedin.com/in/nickbennett1/

https://www.alyce.com/

 

John Moore, Strategic Consultant, Speaker, Writer, and Founder of Trust Enablement, discusses the difference between sales enablement and revenue enablement. In this episode, we cover:

• What is enablement?
• Revenue enablement fundamentals
• The leap to un-gating content
• The role of enablement professionals
• And much more

Listen, subscribe, and leave a review. 

Audio and video content will have a major impact on search engine optimization. Geoff and John discuss how companies can take advantage of these content formats to grow organic visibility online. In this episode, we cover:

• how to structure videos for search
• on-page optimizations for platforms like YouTube
• why companies may want to invest in podcasts
• Google's ability to index the spoken word

 

Content marketing is intimidating. It’s a big investment of time and money, but can have tremendous ROI in the long run. A good content strategy builds momentum with intention. This starts by establishing a consistent production process, then maximizing output. The internal links from your ranking content will drive momentum and build more traffic. 

James Scherer, VP of Growth at Codeless, shares a “pillar and post” content strategy that has taken organic monthly search sessions from 0 to 55,000 in 15 months. James shares this strategy, case studies and more. In this episode, we cover:

• How companies can implement a pillar and post content strategy
• Case studies of EarlyBird and Monday [dot] com.
• The role of AI in content marketing

When you understand why people buy, you can market smarter. Katelyn Bourgoin joins the show to share how you can unlock marketing superpowers through customer research. Listen to this episode to learn:

• Why customers “hire” products to do a job*
• How marketers can extract insights from customers
• Why reviews and testimonials are copy gold
• Different ways to validate what you hear from customer interviews

*Watch the Clayton Christensen video here: https://youtu.be/sfGtw2C95Ms Connect with Katelyn on Twitter @KateBour

Mark Raffan was almost eaten by great white sharks. Yes, he shares that story. He also shares how B2B brands can become thought leaders by investing in content marketing. Here's what we cover:

• why B2B orgs should invest in content
• getting stakeholder buy-in for content
• insourcing vs outsourcing content
• amplifying content with influencers

Joel Primack, Advisor of Charla, Co-Founder of Revenue Era, and Host of the Community-Led Growth Show shares his perspective on how businesses can use communities to fuel growth. We talk about:

• examples of different communities
• managing communities
• the impending "community correction"
• measuring the impact of community

 

In a world where most marketing thought leaders talk about being customer-centric, Tim Parkin beleves they should instead focus on teams first. In this episode, Tim shares his perspective on:

• the attributes of a successful team
• how to foster collaboration and communication
• why you should focus on both direction and velocity in marketing
• a case study of a trade school who increased website conversion rate from 5% to 20% with a simple fix
• why most marketers suck at testing

Jeroen Courthout, Co-Founder of Salesflare, joins the show to talk about how marketing and sales teams can better use their CRM tools. In this chat you'll learn:

• why teams should focus on habits, not goals
• how CRM usage can impact your customer data strategy
• how to compete toe-to-toe with giants in your industry

The higher education industry has evolved dramatically over the pandemic. As a result, marketing leaders have been forced to adapt. This episode features Joel Gustafson, Digital Marketing and UX Manager at Oregon State University and Jacob Sibley, Associate Director, Client Services at Silverback Strategies as they talk about their collaborative approach to generating enrollments. This episode covers:

• changes to the higher ed industry
• impact from platform changes
• the customer journey in higher ed
• successful lead-gen channels
• working across siloed departments