Ahmad Munawar built a strong personal brand and organic social media following through videos and podcasts. He joins the show to talk about his journey building a digital advertising program in-house for his agency, Boutique Growth. In this conversation, we talk about:

• Why he chose to nail one channel at a time: Facebook Ads, YouTube, then LinkedIn
• Challenges to building a paid media program in-house
• The impact of a strong personal brand on paid media performance

Out-of-sync digital marketing objectives can lead to inefficiencies. Or worse—it can have a major impact on culture. Andrew Nelson joins the show to discuss how businesses can align digital marketing objectives to business goals. In this episode we talk about:

•  the three main business goals
• examples of digital marketing objectives
• how to set SMART objectives
• real-world examples of alignment from top-to-bottom

Kelly Waffle joins the show to share recent research on what high-growth software companies do differently than their slower-growing peers. In this episode we talk about:

• the 4 key advantages of high-growth companies
• opportunities for digital transformation
• why software companies should invest in SEO
• and much more

Dan Englander, Founder & CEO of Sales Schema, joins the show to share his perspective on how companies with longer lead-to-sale cycles can scale revenue operations. In this episode, we cover:

• biggest challenges aligning sales and marketing teams
• how to find the right balance between personalization and scale
• going outside of personal networks and referrals to win new business
• building an effective revenue team in the right order

Skyler Reeves, CEO & Founder of Ardent Growth, shares how he applies financial modeling to content marketing to drive ROI. He's developed an algorithm to assess what TAM looks like for any given industry by analyzing keyword data. In this conversation, we cover:

• How to apply financial modeling to content marketing plans
• Why most teams fail at content marketing
• The metrics marketing should and should not focus on
• The importance of having a repeatable production process
• And much more

Recurring guest Geoff Kerbis joins the show to talk about a site migration project that prioritized core web vital updates, resulting in a 25% increase in organic web traffic after only a few months. In this conversation, we talk about:

• How to work with developers to prioritize CWV updates
• The impact of CWV updates on site migration timelines
• The impact of CWV updates on organic search visibility and good URLs

 

SEO for B2B SaaS companies is different from other industries. Jacob Clarke joins the show to talk about his experience and perspective on the best approach to optimizing these businesses for search visibility. In this conversation, we answer questions like:

• What KPIs make the most sense to track?
• How should these companies approach keyword research?
• What's the best way to create content for this industry?
• How do you convert traffic into leads?

 

 

 

Google Business Profile is the new brand of Google’s local business management platform. Most recently called Google My Business, Google rolled out the new name along with some new features ahead of the 2021 holiday season. Kurt Lambert joins the show to talk about this change and how it will impact location-based businesses.

• Google Business Profile is designed to make management easier for small, location-based businesses
• GMB app is being deprecated, pushing users and managers deeper into platform features
• More data will be available for marketers, like call history and live chat messages
• Over time, new insights from a business’ profile can impact local SEO listings
• With Facebook faltering in 2021, Google is primed to be the go-to digital advertising platform for location-based businesses

Google Analytics 4 is the new website analytics reporting platform offered through Google. Ben Yehle joins the show to talk about changes to GA4 and his experience exploring the new platform.

• Platform changes since GA4 rolled out in October, 2020
• Top reports to use for marketers
• Benefits of organizing reports in a library
• Why businesses who set up GA4 tracking have a leg up, and why you should get set up, too

Alaska Airlines case study example:

https://adswerve.com/blog/how-advanced-analytics-helped-alaska-airlines-achieve-a-30-increase-in-roas/

Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers. Some say they’ve created an unfair advantage. In this podcast episode, Louis Belpaire joins the show to explore questions like:

• How did this happen in the first place?
• What is Apple's end goal?
• What ripple effects did this have on other platforms like Facebook and SnapChat?
• How has Apple's brand identity changed over the years?
• Should governments impose more regulations on the advertising industry?